上海 [切换城市] 上海招聘上海广告招聘上海文案/策划招聘

Sr. Copywriter 资深文案

镫宏(上海)商贸有限公司

  • 公司规模:150-500人
  • 公司性质:外资(非欧美)
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2017-04-05
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语
  • 职位月薪:1.5-2万/月
  • 职位类别:文案/策划  

职位描述

职位描述:
Role Description:
The copy writer ensures that the Chinese language used on the MM components fits with the target user and continuously work towards optimizing existing copy to boost engagement and conversion.

Job Responsibilities:
- Set and update copy standards across the various MM components and document standards on central repository.
- Working closely with product and design team members to ensure that each requirement has the final copy pre-implementation
- Adhoc copy support for engineering when implementing new features, improvements, and bugs
- Proactively gather and analyse feedback from internal and external users
- Use data and key metrics to measure the impact of various copy requests and transform those insights into measurable ideas
- Create copy backlog items centered around copy strategies/pursuasion techniques and integrate them into future improvements
- Research language trends relevant to MM's target audience and apply learnings as enhancements when applicable

Job Requirements:
Must have:
- Native Chinese with relevant Bachelors degree (Language, News, Marketing, etc.) from China and level CET-4 for English
- At least 3 years’ experience in online product copywriting with an emphasis on digital, e-commerce and tech
- Familiar with the latest Internet language trends for the mainland Chinese market
- Excellent communication skills and an impeccable eye for detail
- Ability to approach tasks with a ‘can-do’ attitude, work well independently and in a team
Desirable:
- Worked for a leading internet copy in China, preferably in the eCommerce or fashion space
- Fluency in English with CET-6+ or demonstrated via experience from overseas study/employment
- Familiar with data metrics and product/software development processes
- Familiar with both front-end buyer and back-end seller eCommerce experiences
- Confidence working with colleagues of all levels across all functions
- Active writer on WeChat subscription account, Weibo, Douban, RED, Qyer, MaFengWo

职能类别: 文案/策划

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公司介绍

ABOUT MyMM GROUP LIMITED

MyMM is a social fashion and lifestyle eCommerce technology company.

Our investors are market leaders in Greater China for shopping mall development, operations, retail, distribution, logistics, and execution. They include, The Wharf (Holdings) Limited (SEHK:0004), Walton Brown Group, a member of the Lane Crawford Joyce Group and eCargo Holdings Limited (ASX:ECG), who collectively are specialists and market leaders in bringing global luxury and designer brands to China from all over the world and connecting these brands with consumers in Greater China.

Our largest shareholder, The Wharf (Holdings) Limited, is one of the most well-known companies in Hong Kong, which operate Harbour City and Times Square, both iconic shopping malls in Hong Kong which attract over 100 million visitors per year. Collectively, this Group has more than 100 years of operating experience in China and Hong Kong, working directly with more than 800 of the most well-known fashion, beauty and lifestyle brands from around the world.

联系方式

  • Email:recruitwwe@waltonbrown.com.cn
  • 公司地址:上班地址:汾阳路138号