ACCOUNT DIRECTOR (Night Party Platform Activation)
上海佛海佛瑞广告有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2017-03-31
- 工作地点:上海-虹口区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位月薪:4-6万/月
- 职位类别:广告客户总监/副总监
职位描述
职位描述:
Key responsibilities:
? Lead ideation and effective activation planning for digital and social recruitment campaigns, consumer experiences across multiple online and offline media, on-trade night party channels across bars, clubs, KTVs, as well as via off trade retail and eCommerce.
? To translate client’s challenges and briefs into actionable brief to strategic planning, creative and account service teams and ensure omnichannel activation plans are based on strategic market and consumer insights and supports long-term brand development.
? Stay abreast of relevant market, category, consumer trends and competitor analysis with focus on digital social engagement and branded content development
? Lead the development of activation plans and effective execution of campaigns. Support post campaign evaluation to derive key learnings and implication.
Requirements:
? Over 10 years experience in account service role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B.
? Experience with consumer engagement through different channels of alcohol consumptions with focus on night party channels, events brand experience, digital & social media engagement
? Strategic thinking skills combined with strong project management and team leadership experience.
? Bilingual English and Chinese with China experience. Cosmopolitan, dynamic with an appreciation for the finer things in life.
? Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment.
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Key responsibilities:
? Lead ideation and effective activation planning for digital and social recruitment campaigns, consumer experiences across multiple online and offline media, on-trade night party channels across bars, clubs, KTVs, as well as via off trade retail and eCommerce.
? To translate client’s challenges and briefs into actionable brief to strategic planning, creative and account service teams and ensure omnichannel activation plans are based on strategic market and consumer insights and supports long-term brand development.
? Stay abreast of relevant market, category, consumer trends and competitor analysis with focus on digital social engagement and branded content development
? Lead the development of activation plans and effective execution of campaigns. Support post campaign evaluation to derive key learnings and implication.
Requirements:
? Over 10 years experience in account service role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B.
? Experience with consumer engagement through different channels of alcohol consumptions with focus on night party channels, events brand experience, digital & social media engagement
? Strategic thinking skills combined with strong project management and team leadership experience.
? Bilingual English and Chinese with China experience. Cosmopolitan, dynamic with an appreciation for the finer things in life.
? Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment.
职能类别: 广告客户总监/副总监
公司介绍
FF CREATIVE COMMUNITY is a digital communication group born in 2007 and operating in Paris and Shanghai. The group employs 320 people from 25 different nationalities, and has won more than 300 international awards.
FF CREATIVE COMMUNITY是一家成立于2007年的数字化通讯公司,在上海与巴黎的办公室有320位员工,来自世界各地25个国家。公司荣获超过300多个奖项
Fred & Farid Shanghai is looking for some talented staff to expand its digital department and reinforce its international, talented and creative team of 100+ people in China.
上海佛海佛瑞广告有限公司正在寻找富有创意并才华横溢的新员工加入,扩大互动领域发展其国际
化,卓越,创意的百人团队。
FF CREATIVE COMMUNITY是一家成立于2007年的数字化通讯公司,在上海与巴黎的办公室有320位员工,来自世界各地25个国家。公司荣获超过300多个奖项
Fred & Farid Shanghai is looking for some talented staff to expand its digital department and reinforce its international, talented and creative team of 100+ people in China.
上海佛海佛瑞广告有限公司正在寻找富有创意并才华横溢的新员工加入,扩大互动领域发展其国际
化,卓越,创意的百人团队。
联系方式
- Email:hr-sh@ffcreative.com
- 公司地址:地址:span东大名路558号20楼