上海招聘

职位描述：
The role:
As Marketing Manager, you will be responsible to drive the daily marketing activities and long-term marketing strategy to build brand awareness within the industry and across target audiences, developing a consistent stream of quality content which will support and deliver against the strategic priorities.

This is a B2B marketing role ideal for an energetic marketer looking to take responsibility and make a huge impact within a startup environment, heavily influencing the marketing strategy and future of the business.

Responsibilities:

- Reporting to the Global Head of Marketing&Strategy, develop and communicate the regional marketing strategy based on regional business priorities
- Work with the US&EMEA marketing team to define and communicate brand and product value propositions that are tailored to regional market audiences
- Develop and execute regional PR strategy and plan, establishing and maintaining strong relationships with media and editors to gain coverage of press releases and other content to effectively communicate Appcoach’s brand, core concept and products
- Take ownership and leadership on maintaining all online and offline platforms to build Appcoach’s brand presence, from social media management to developing website content, mobile and email communications, to brochures and flyers for tradeshows
- Deliver a consistent stream of quality content & marketing campaigns, on time and within budget, to drive awareness, increase inbound leads and support the sales team.
- Create and manage a data strategy and data acquisition plan to support targeted product marketing plans
- Coordinate Appcoach’s presence at industry events, attending where possible to provide on-site support and leverage networking opportunities with wider industry professionals
- Research relevant topics from internal and external sources, monitor competitor activity and stay ahead of the game with timely marketing messages.
- Monitor & maintain the regional marketing budget, managing resources to invest in the channels with the biggest ROI

Requirements:

- At least 5 years’ marketing experience with a minimum 2 years’ within the mobile/adtech marketing space
- Experienced in helping come up with clear marketing strategies and implementing multi-channel campaigns to a B2B audience.
- Impeccable writing skills, experienced in delivering compelling content across many formats (blogs, social media, email, PR, flyers, etc.)
- Strong networking and influencing skills, able to work with stakeholders at all levels across the business and wider industry
- Customer-centric mindset, commercially savvy, able to translate customer issues/needs into profitable business solutions
- Strategic thinker with excellent analytical skills and experience handling a budget.
- Proactive, able to work to their own initiative and meet tight, potentially competing deadlines.
- Ready to roll their sleeves up and hit the ground running as part of a small team, start-up experience a huge plus.
- University degree in marketing or relevant professional qualifications. 举报 分享

Appcoach是一家拥有风投支持的移动互联网广告公司，成立一年，即获得2014年***新锐移动广告代理奖。

作为数字营销的新生力量，我们拥有资深的专业团队，核心成员拥有跨行业多平台的背景优势，团队成员的足迹遍布中国大陆、中国港澳台、欧美等地。

扎根中国，规划全球。我们在北京、上海、广州、孟买、伦敦和旧金山设有办公室。紧密地与Google、Facebook,、Twitter等各大主流媒体合作，我们为上百个移动应用工具及手机游戏提供了一站式的数字化营销方案，客户包括：百度、腾讯、豌豆荚、中国手游、触控科技、空中网、Rekoo、Com2Us、Zynga、Machine Zone等。

移动互联网是个充满机遇和惊喜的领域，如果你对这个行业充满了激情或好奇，热爱挑战，渴望快速成长，那么，请加入我们。我们将会为你提供这样一个愉快的工作环境：

? 与国际化的精英团队并肩工作
? 自由创新的氛围，丰富多彩的培训
? 海外出差及轮训机会
? 地处交通便捷，精英云集的中心商务区
? 15天的带薪假期
? 弹性的工作时间
? 对员工呵护有加的商业保险计划