上海招聘

Sr. Channel Marketing Specialist

Responsible for the management and coordination of all promotions, merchandising, trade shows, customer training, and competitive analysis for WD products.
Manage and optimize MDF budget to optimize ROI for all regions.
Oversee promotional calendar and all reporting required to facilitate tracking, measure
performance and funding of promotions. Direct process for all activities related to the packaging from competitive analysis, competitive pricing, to packaging
recommendation including cost and timelines required to meet product launch and execution. Manage and monitor all marketing activities for retail, online, DMR and
reseller including product setup information, documentation & sales tools.
Demonstrate a clear understanding of all channels and the individual customer needs.

Requirements
Bachelor's Degree required
Minimum 5 years of computer components and/or hardware experience
This position requires travel to trade shows, customer trainings and frequent store visits

Accountabilities:
Manage the coordination of all trade shows, sales trainings, material development, external product samples & competitive analysis
Interact with account management to update & manage pricing on internal systems
Conduct, prepare and report competitive analysis for products, pricing, packaging, websites, merchandising as well as any other competitive analysis required for all products
Responsible for the documentationof the Packaging process of all products including the accessories inside the box for customers
Responsible for reporting management & reporting of channel promotions, including ROI
Initiate purchase orders for all channel programs, requiring
Finance/Marketing approvals.
Oversee and ensure well maintained documentation from field marketing services
Hold and conduct weekly review on promotions with sales team.
Prepare and report weekly pricing analysis for on-the-shelf products for internal and external products
Continuously monitor all websites for pricing and product accuracy, report findings monthly
Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region.
Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
Evaluate alternative promotions, premiums and new rebate vendors
Ensure sell through figures are incorporated in the promotional calendar, in addition to final
redemption numbers once promotion closes
Analyze and evaluate promo effectiveness on sell through and profitability, i.e., sell-through spikes
Conduct and drive weekly meetings with cross functional teams to ensure all parties are meeting the
timelines to ship all products as planned
Supports the leadership of the department with other projects and activities as needed
Work to accomplish assignments and objectives without appreciable direction
Works on complex issues requiring indepth analysis and evaluation of a wide variety of abstract and concrete variables.
This job regularly and customarily exercises discretion and independent decision-making. Examples: Evaluates marketing and financial data, and constructs decision models, to develop recommendations for senior management.
Knowledge of hard disk drives or industry related experience highly desired
Experience in dealing with third party vendors Excellent communication and analytical skills required
An expert on consumer packaged products with emphasis in marketing, merchandising, sales
support, promotions in related business
Capabilities:
Excellent communication skills (verbal and written) in English and in international locations at least 1
other language in addition to home language is desired
Excellent presentation skills, ability to create and articulate presentations a must
Capable of analyzing, defining and driving other cross functional teams
Ability to multi-task to meet company objectives
A strong sense of integrity and accountability, along with viewing change as an opportunity to grow
Self-direct and self-motivated individual

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, Calif. For more information, please visit the company's website at www.wd.com.