上海招聘

Summary
The Channel Marketing Specialist/Manager is responsible for; management and coordination of all MDF/co-op marketing programs for WD Branded Products in the China region; will work directly with WD Branded Distributors, Retailers, Etailers / DMR accounts and other channel partners to help drive demand within the given budget, and management of vendor(s) directly related to MDF/co-op efforts.

Essential Duties and Responsibilities
§ Support Branded Sales Organization by implementing marketing programs & activities that will help achieve sales targets, volume, and market share
§ Create market pull for WD products both in general and for specific Branded products
§ Develop and maintain productive relationships with all channel partners and WD sales, product marketing, marcom, business operations, and PR staff
§ Develop bundles and joint marketing activities with other manufacturers to create value-added programs
§ Keep current with market conditions and competitive environment
§ Understand supply and demand by customer
§ Complete special projects, reports & analysis as needed
§ Measure and analyze ROI on all marketing events/activities
§ Provide weekly update and quarterly results to key WD personnel
§ Manage creation and placement of channel advertising when needed
§ Maintain clear & concise messaging that is consistent with all audiences
§ Insure constant WD visibility on all partner websites in concordance with WD logo & image usage guidelines
§ Create a comprehensive WD University Program as a platform for WD to communicate to WD channel partners
Take ownership of program to create tools, resources, programs for channel partners to return and use platform
Leverage this as a communication tool for channel partners across China
Expand current program to fit Branded objectives
Utilize Push/Pull tactics when possible using WD University
§ Work with Marcom department to insure consistent and accurate messaging is being published by Channel partners
New product launches
Channel advertisements
§ Develop effective marketing programs for Retailer, Distributor and etailer accounts in support of sales goals
Insure all programs are targeted to proper markets
§ Manage MDF / co-op budget to help drive customer demand
Pull programs for channel partners (distributors, retailers, etailers, and resellers) to promote sell thru
Program measurement, trends and ROI
Track MDF / co-op budget & spending

Other Duties
Other duties may be assigned.

Supervisory Responsibilities
None.

Supervision Received
Normally receives general instructions on routine work, detailed instructions on new projects or assignments

Qualifications
To perform this job satisfactorily, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
§ Bachelor's Degree in Business or Marketing or equivalent. Must be technically literate and proficient
§ 4-8 years business experience. Involvement in marketing-oriented projects strongly preferred
§ Technology hardware industry experience preferred
Specific Knowledge
§ Aptitude to understand hard drive technology
§ Good knowledge of market research disciplines
§ Good knowledge of business plan disciplines

Computer, Software, Tools, Equipment, and Machinery Skills
§ Intermediate to advanced skills in MS Excel , MS Word and Outlook required,
§ Proficiency in adobe acrobat required
§ PC, monitor, keyboard, mouse/trackball, phone, fax, copier, stapler and calculator
§ Ability to use effective Internet/Intranet searches

Language Skills, able to:
§ Clearly communicate in verbal and written forms
§ Speak effectively one-on-one and in small group situations

Mathematical Skills, able to:
§ Plot Excel trend lines from market research data and use a best fit equation to forecast future periods
§ Add, subtract, multiply, and divide using whole numbers, fractions, and decimals
§ Compute rate, ratio, and percents
§ Draw and interpret graphs

Reasoning Ability, able to:
§ Solve practical problems in non-routine circumstances
§ Analyze and problem solve complex problems
§ Define problems, collect data, establish facts and draw valid conclusions

Interpersonal Skills, able to:
§ Requires excellent communication and organization skills. Use initiative and aggressiveness to proactively identify opportunities and issues
§ Conduct business in ethical manner
§ Develops and maintain effective working relationships with others
§ Maintain strict confidentiality

Complexity
§ Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
§ Exercises judgment within defined procedures and practices to determine appropriate action
§ Has internal and some external contacts

Discretion and Decision Making
§ Understands implication of work and makes recommendations for solution
§ Escalate problematic disputes to supervisor
§ Follows departmental and organization policies and procedures

Physical Demands and Environmental Demands
The physical and environmental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job requires the employee to: spend some time, but less than one-third, standing, walking, reaching with hands and arms, or lifting up to 20 pounds. Spend two-thirds or more time sitting, reaching with hands and arms, using hands to finger, handle, talking or hearing; have close vision (clear vision at 20 inches or less); to work in a normal office environment with moderate noise and exposure to PC and PC monitor.

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, Calif. For more information, please visit the company's website at www.wd.com.