上海招聘

职位描述：
岗位职责：
1. 根据产品特性，策划微商城的运营方案，有良好的文案、图文以及视频设计思路；
2. 负责微商城的运营，建立有效的粉丝会员经营 ，策划营销活动，执行并跟进效果；
3. 规划各类微商城运营活动并输出方案，负责活动的实施以及结果评估；
4. 善于调动用户参与微商城活动，提高微商城用户数量和黏性；收集用户意见及建议；
5. 关心微商城发展趋势，积极探索微商城运营模式,不断提升微商城核心竞争力和服务品质；
6. 能够掌握并制作各项工作表格统计数及进行深度分析，并构建数据挖掘机制。

岗位要求：
1. 熟悉微信推广渠道及微信营销，熟悉微商日常运营流程；
2. 有产品营销策划、推广、组织、实施并全案跟进经验者优先；
3. 具备活跃的营销思维，能熟练策划微商营销系列推送方案；
4. 熟悉消费者的需求和心理，并懂得运用营销手段获取消费者的信任和关注度；
5. 具备独立策划、撰写、编辑能力，较好的文笔和文字功底，思维敏捷活跃，具有敏锐捕捉热点事件，策划热点事件能力；
6. 有微商圈资源者或知名微信公众号运营成功案例者优先；
7. 有英语德语能力者优先。


Job Responsibilities:

1. According to product characteristics, planning of WeChat-mall operating program, with excellent design ideas for editing, graphics and videos;
2. Responsible for the operation of WeChat-mall, the effective establishment of fan member base, the planning of marketing activities, the effectivity of implementations and follow-ups;
3. Plan various WeChat-mall operating activities and output programs, responsible for the implementation of activities and the assessment of results;
4. Mobilize users to participate in WeChat-mall activities, increase the number of WeChat-mall users and re-users; collect user comments and suggestions;
5. Monitor development trends of WeChat-mall closely, actively explore the WeChat-mall operating mode, continuously enhance the core competitiveness of WeChat-mall as well as the service quality;
6. Conduct in-depth analysis from statistics and other reports and build data mining mechanisms.

Job requirements:

1. Familiar with WeChat promotion channels and WeChat marketing, familiar with the daily business processes;
2. Practical experience in product marketing planning, promotion, organization, implementation and follow-up work is preferred;
3. With active marketing thinking, skilled strategy.
4. Familiar with consumer needs and psychology, and know how to use marketing means to obtain consumer trust and attention;
5. With independent planning, writing, editing ability, writing and improve writing skills, keen to capture hot events, planning hot event capacity;
6. Applicants with WeChat-business resources or successful WeChat operation cases are preferred;
7. Applicants with English and German abilities are preferred; 举报 分享

OTTO集团成立于1949年，是全世界最大的时尚及生活在线零售商, 主要业务包括多渠道零售（电子商务，目录营销，线下门店），金融服务, 物流和客服中心服务。旗下有1300多个服装品牌，涵盖男装，女装，童装，内衣，运动户外以及家居生活等品类，在20个国家有123家子公司，全球员工超过50,000名，年营业额逾千亿人民币。
    Hermes Nex Tec是接团旗下专注于帮助国际品牌顺应中国电子商务市场的发展，为时装和生活家居品牌定制全方位电子商务解决方案，包括互联网营销，IT系统解决方案、客户服务等。