上海招聘

职位描述：
Key responsibilities are:
? Develop new segments opportunities
o Identify , size and prioritize vertical segments in order to drive growth in PTX China business in BFSI and non-BFSI segments
o Current Business in BFSI – Responsible for executing demand gen plans to optimize current business across all territory in BFSI segments
o New Business – Responsible for marketing development activities to grow the new segments in non-BFSI
？ Identify and prioritize new business segment in alignment with corporate and country strategies with business sizing of each segment
？ Plan and execute consistently EU demand generation activities to generate leads in order to support territory managers in their new accounts acquisition
？ Plan and execute Channel development activities to recruit new partners to support the new segments in each territory
? Demand generation
o Drive end-to-end demand generation for existing and new business in agreed segments
o Drive effective and efficient demand generation budget planning and spending
o Measure demand generation activities and DG$ against new, qualified and closed leads against ROI and new business contribution targets
? Drive Product marketing with WW marketing
o Essential marketing activities and Marcom messages in PTX China
o Ensure strong PTX product positioning in market
o Competitive marketing information availability
o Leadership, direction, communication and training of PTX team and partners in key segment focus and plans
? Collaborate with other members of team to drive success

Key Responsibilities / Ownership
? Business development and New Segment in Non-BFSI
o 6-monthly business sizing across all segment sizing with linkage to addressable BFSI and non-BFSI markets
o Identify new and viable segments and potential partners to develop and grow
o Quarterly new segment development targets in non-BFSI by territory – with collaboration of TAM
? Demand generation Budget and planning
o Quarterly demand generation budget and plans with monthly execution plan in collaboration with territory managers
o End-to-End ownership of Lead Generation – Management – Tracking Process
? Monthly and quarterly Business review and Updates

? Quarterly business performance & tracking analytics (together with Sales Operation)
o New segment success and business contribution targets
o New non-BFSI Accounts and new partners acquisition
o Demand Gen $ spending tracking and management
o Lead management tracking: Raw ？ Qualified ？ closed leads
o Product marketing and channel development
o Key improvements
o Key issues and help needed

Qualifications
? Diploma or University degree holder
? Strong strategic thinking ability with marketing or business development background
? Strong quantitative and qualitative analytical skills required, including ability to analyze multiple sources of data and recommend actions based on analysis

Key Experience
? Direct or channel sales experience in China IT industry.
? Experience in business development, product management or channel management
? Experience in driving demand generation or lead management planning and execution
? Know how to drive telemarketing and / or telesales
? Experience in internet marketing and social media marketing
? Accounting and Financial experience is an advantage
? 5-7 years in IT business

Skills, Knowledge and Attributes
? IT Industry - Excellent knowledge of China IT Printing business, key market segments and channel network
? Verticals - Knowledge of key segment / vertical with solution expertise is added advantage
? Strategic business and product management experience
? Business process – BD, demand generation processes, management and tracking
? Good financial management - reporting, process improvement and data analysis
? Positive attitude - creative mind-set to seek new solutions to existing challenges
? Compliance - Excellent track record of business and code of conduct compliance
? People - good inter-personal, communication skills and presentation skills
? Business leadership - strong collaboration, influencing and execution ability
? Adaptability - Able to adapt to new environment and new challenges 举报 分享

About Us
For more than 40 years, Printronix has been addressing global customer needs for mission-critical industrial printing. Offering the two most-trusted brand names in back office and supply chain printing, Printronix and TallyGenicom, known throughout manufacturing, distribution, retail, banking, government and enterprises across the globe.

Our Mission
It is our purpose to be the trusted global leader of highly reliable, innovative printing products, solutions and services to support and improve business critical applications in industrial environments.

Our Vision
Our vision is to enable continuous movement of goods through supply chains of global enterprises by engineering superior solutions and providing customer support that is second to none.