上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌经理招聘

资深品牌营销经理 ID15277

裸心

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:酒店/旅游

职位信息

  • 发布日期:2017-02-10
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:2.5-3万/月
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
Company Name:naked Group
Position Title:Senior Marketing Manager
Reports to:Vice President- Sales & Marketing
Direct Report :Brand Account Executive, Copywriter
Location:Shanghai

Responsibilities
- Develop brand strategies and brand positioning to communicate a compelling value proposition for current and prospective customers in collaboration with product/marketing team.
- Lead team to work on brand plan development based on deep understanding from category, consumers and competitors.
- Provide thought leadership on long term platforms development and lead team to formulate the appropriate integrated marketing and communication programs and get alignment with system for execution details.
- Design and improve brand guidelines and standards to ensure they are implemented and followed throughout naked group level and across all marketing channels.
- Design and execute creative brand campaign to drive and enhance brand awareness.
- Drive innovation and execution throughout the brand marketing team by establishing high expectations for quality, efficiency, and customer service.
- Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives.
- Closely monitor changes in the marketplace so as to identify gaps and opportunities for new revenue generating opportunities via new product-concepts, or brand extensions on existing brands.
- Work with different business units (Travel-naked Resorts, Work-naked Hub, and Explore-naked Discovery) to ensure the synergy between them, and provide corporate brand guidance to and support different business marketing teams.
- Manage brand marketing budget and vendor management.
 
Requirements
- Over 8 years brand management experiences in lifestyle industry.
- Strong bilingual copywriting capability to communicate brand vision. (Prefer native English and Chinese speaker or Chinese citizen with international education or working experience).
- Responsible and creative mind.
- Able to articulate a brand vision, strategy, idea and decisions clearly with outstanding communication skills.
- Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment.
Entrepreneurial mindset with the ability to spot original branding opportunities.

职能类别: 产品/品牌经理

关键字: Marketing Manager

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公司介绍

裸心,是一家倡导生活方式的公司。我们热爱健康、绿色、简单的生活,我们尽情工作也倾情玩乐,我们喜欢想别人没想过,没做过的事。我们透过旅游、饮食、工作、学习、健康,将“快活裸心”的理念带给每个人。自2007年成立于莫干山的第一个项目,以可持续发展酒店的先驱者,成功带给人们前所未有,融入自然的度假体验。接着是诉求健康玩味的“裸心味”餐厅;生活设计用品“裸心品”;帆船游“裸心帆”;到了2015年大规模建立“裸心社”--全新共享办公室工作概念;裸心相信人要终生学习。因此我们打造了一站式的互动学习环境“裸心飞”,激励裸心大家族的成员共同激发创意,收获知识。2016即将启动新度假项目“裸心堡”与“裸心泊“。加入裸心团队,将你热爱与认同的生活方式带给更多人,让他们也能一同回归自然、活出真我,体会“快活裸心”的美好。
 

联系方式

  • 公司地址:地址:span娄山关路35号3楼