上海招聘

职位描述：
Consumer Insight, Measurement & Analytics (CIMA) is a Global Marketing & Sales organization within Walt Disney Parks and Resorts (WDPR) that informs strategy development and decision-making through actionable data analytics, integration and insights.

Within CIMA, the Digital Analytics team is focused on leveraging best practices in web analytics to capture, analyze and optimize our websites to drive Guest satisfaction and business outcomes. We use data to maximize the magic in Guest trips to Shanghai Disney Resort.
The Manager, Digital Analytics must be an innovative problem solver with a passion for developing and growing a team. He/she must be able to inspire others and have a desire for continuous learning in the dynamic space of Digital Analytics.

The position reports to Director, Consumer Insight, and leads multiple direct reports.

Responsibilities include, but are not limited to:

? Lead a team of professionals within the digital analytics team focused on web.
? Provide insight from site data and communicate opportunities or issues.
? Ensure that website tracking is accurate by working with implementation specialists.
? Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis.
? Recommend optimization tactics to improve site performance continuously.
? Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each web channel.
? Solicit and collect commentary from product groups.
? Seek opportunities to improve the report processes, data collection, delivery methods, and value.
? Answer requests for success metrics and act as Metrics manager.
? Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
? Provide guidance and support to casual users/ consumers of the metrics.
? Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis. 举报 分享

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.