上海招聘

职位描述：
Communication Director, China
Are you a professional who is seeking a purpose-drive communication role?

This role provides a fantastic opportunity to tell the story of one of the world’s most globally recognized and trusted brands. As a master storyteller, you will have the opportunity to engage China’s builders of tomorrow through purpose-driven communication and business strategies.

Set the direction for LEGO China Brand Communication:
The Director of Communications for the LEGO Group will be responsible for building the LEGO Group’s local reputation in China. The role will be responsible for setting the local market communication strategy creating a compelling corporate brand narrative, developing engaging internal communication programs and providing communication counsel to senior business leaders. The person would be considered the ‘go to’ communication advisor for the China team and provide valuable insight and thought leadership within the global Corporate Brand Communication team.

What will you do?
- Create and execute communications strategies and programs to strengthen the reputation of the TLG and the LEGO brand in China by translating the company’s brand framework into compelling narratives across earned and owned channels. In particular, engage stakeholders in the LEGO Group’s purpose and mission around its social, environmental, education and economic contributions.
- Work with the government and public affairs team to develop and execute cohesive externally facing programs and opportunities.
- Collaborate with HR and other business leaders to position the LEGO Group as an employer of choice.
- Support marketing team efforts to drive awareness and appeal of the brand portfolio.
- Provide issues and crisis management counsel and intelligence to local business and global teams.
- Represent the LEGO Group in appropriate industry, media and public forums.
- Engage TLG China employees in people focused initiatives including the company values, business plans and performance.
- Build awareness across the company of the progress being made by the China business unit.
- Be a member of the global Corporate Brand Communications leadership team, and share best practice and insights to help shape a compelling global narrative. Collaborate with the global team on strategy development, messaging and activation to ensure coherence.
- Be a valued communication partner to the China Leadership Team and Jiaxing Operations Team
- Effectively manage agencies.

Do you have what it takes?

- Bachelor or above in business / communications.
- 15+ years’ experience working in communication roles, preferably in a global company or agency based in China.
- Successful track-record building and protecting the reputation of a global brand and creating an engaging corporate narrative.
- Experience managing complex issues and crisis
- Strong written and spoken English

Bringing it to Life

“This is a truly global role, where you are able to make a massive impact on our business in China and support the sustainable globalization of the LEGO Group. Join us and help the LEGO business maintain momentum as we grow towards reaching 300M+ children," Anna Burr, VP Corporate Brand Communication.

Join the global LEGO® family

In the LEGO Group, We succeed together, and you will be part of a global family, where you can use your creativity and enjoy a fun working environment. We look forward to reading your application - please remember to attach a motivated cover letter and a current CV in English, when you apply. Or you can send your updated CV to sharon.zhang@lego.com 举报 分享

The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.

Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.