Product Marketing Manager
上海掌微电子技术有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：电子技术/半导体/集成电路 通信/电信/网络设备
职位信息
- 发布日期：2012-11-13
- 工作地点：上海
- 招聘人数：1
- 语言要求：英语精通
- 职位类别：产品/品牌经理
职位描述
Job Purpose:
This position belongs to the marketing product planning department, which interfaces to the engineering team, customers, and ecosystem partners.
Key Responsibilities:
? Define silicon, software, and board roadmaps by identifying key market trends and requirements for CSR’s target markets.
? Perform technical and business competitive analysis
? Assess technology/market timing/cost/performance trade offs. Negotiate with IP vendors.
? Engage key stakeholders of R&D, Operations, silicon and SW engineering, partners, and customers to write and champion market requirement documents
? Drive implementation of product specifications with engineering groups
? Manage product line from cradle-to-grave – including sales training, design win effort, operations forecasting, margin management, and reference design creation.
? Prepare and deliver product and marketing presentations to executive staff
Required:
? Minimum 5 years’ work experience in platform and product marketing from SoC (or similar highly complex IC) concept through to high volume production
? Customer-facing experience and product marketing/management experience:
o Competitive analysis
o Product planning/definition for application processors, Bluetooth, Wi-Fi, GPS
o Product positioning
o Extraction of market/customer requirements
o Margin/NPV/forecasting
o Opportunity assessment
o Basic marketing background:
5 forces, SWOT, 4 C’s, etc.
? Embedded platform integration experience and understanding of chip design, software design life cycle, and board development in consumer or automotive devices
? Solid understanding of computer architecture and mobile system design.
? Willingness to travel 30%+ abroad to Europe and Asia
? Excellent written and oral communication skills; fluent in English and Chinese
? Bachelor degree in EE/CS or related field
Highly Desired:
? 5+ years’ work experience in telematics or automotive in-vehicle infotainment systems
? Technical marketing experience in
o Bluetooth, Wi-Fi, NFC
o GPS/GNSS standards
o Imaging
o Security
? Reference board strategy and creation
This position belongs to the marketing product planning department, which interfaces to the engineering team, customers, and ecosystem partners.
Key Responsibilities:
? Define silicon, software, and board roadmaps by identifying key market trends and requirements for CSR’s target markets.
? Perform technical and business competitive analysis
? Assess technology/market timing/cost/performance trade offs. Negotiate with IP vendors.
? Engage key stakeholders of R&D, Operations, silicon and SW engineering, partners, and customers to write and champion market requirement documents
? Drive implementation of product specifications with engineering groups
? Manage product line from cradle-to-grave – including sales training, design win effort, operations forecasting, margin management, and reference design creation.
? Prepare and deliver product and marketing presentations to executive staff
Required:
? Minimum 5 years’ work experience in platform and product marketing from SoC (or similar highly complex IC) concept through to high volume production
? Customer-facing experience and product marketing/management experience:
o Competitive analysis
o Product planning/definition for application processors, Bluetooth, Wi-Fi, GPS
o Product positioning
o Extraction of market/customer requirements
o Margin/NPV/forecasting
o Opportunity assessment
o Basic marketing background:
5 forces, SWOT, 4 C’s, etc.
? Embedded platform integration experience and understanding of chip design, software design life cycle, and board development in consumer or automotive devices
? Solid understanding of computer architecture and mobile system design.
? Willingness to travel 30%+ abroad to Europe and Asia
? Excellent written and oral communication skills; fluent in English and Chinese
? Bachelor degree in EE/CS or related field
Highly Desired:
? 5+ years’ work experience in telematics or automotive in-vehicle infotainment systems
? Technical marketing experience in
o Bluetooth, Wi-Fi, NFC
o GPS/GNSS standards
o Imaging
o Security
? Reference board strategy and creation
公司介绍
CSR (Cambridge Silicon Radio) 成立于1999年, 于2004年在伦敦证券交易所上市。公司总部位于英国剑桥,有3000多名员工分布在全球35个办事处和研发中心。
作为”音视频”以及”连接”和”定位”的全球引领者，CSR 提供的技术包括蓝牙, GPS, 调频, Wi-Fi, 音频, 视频，数字电视和数码相机。我们的技术被成功并且广泛地应用于手机、汽车、耳机、笔记本电脑、游戏机, 便携式导航设备，数字电视，数码相机以及其他多种消费电子产品。
CSR也致力于设计并提供完整的技术解决方案，为全球的客户带来提供突破性的功能、性能、质量和价值。
CSR正改变着我们的现在和未来……
www.csr.com
作为”音视频”以及”连接”和”定位”的全球引领者，CSR 提供的技术包括蓝牙, GPS, 调频, Wi-Fi, 音频, 视频，数字电视和数码相机。我们的技术被成功并且广泛地应用于手机、汽车、耳机、笔记本电脑、游戏机, 便携式导航设备，数字电视，数码相机以及其他多种消费电子产品。
CSR也致力于设计并提供完整的技术解决方案，为全球的客户带来提供突破性的功能、性能、质量和价值。
CSR正改变着我们的现在和未来……
www.csr.com
联系方式
- 公司网站：http://www.csr.com