上海招聘

RESPONSIBILITIES

Corporate Communications/Integrated Communications
· To develop strategic and creative corporate communications plans and manage execution of programs to

class_leading standards in support of Ford's accelerated business growth objectives in the market,

working closely with both internal and external stakeholders within Ford and Ford JVs to ensure alignment

and synergy

a. To aggressively mine and tell Ford corporate stories to business/financial and automotive media, leveraging

and aligning resources/opportunities from other Ford China communication teams and JV/affiliate teams;

b. To draft and edit Chinese-language copy sent out on behalf of Ford China—both internally and

externally—ensuring consistent, high caliber copy across Ford China communications.

c. To manage and update Ford China events calendar to ensure a rich and steady story pipeline throughout

the year and to maximize coverage of positive Ford stories in target media;

d. To develop and manage Ford China executive speaking calendar to ensure that Ford is represented at major

industry and business events and leverage these opportunities for positive media exposure;

e. To develop and manage issues and crisis management process while monitoring media for potential issues and

crisis to ensure the team's rapid awareness and response in the event of any issues or crisis per agreed

issues/crisis management process;

f. To help id, train and leverage Ford China spokespersons to ensure that they communicate Ford messages

clearly and effectively on designated topics;

g. To develop corporate messages/proof points and to manage/update Ford China Key Messages document and

other Ford China corporate documents on a timely basis;

h. To provide communications counsel/support to internal functions including Government Affairs and

Human Resources and demonstrate service excellence in the process;

i. To manage third_party vendors/communication agencies (if any) to ensure high quality in deliverables

and cost efficiency;

j. (Other) To build and maintain a close relationship with Eastern China media, working closely with

national media relations manager based in Beijing.

Internal Communications
· To aggressively tell Ford China stories to Ford employees through current and/or new channels including

@Ford online, @Ford magazines, etc., working closely with agency partners and internal stakeholders

· Strong emphasis on highly proactive “internal story mining” to uncover key consumer_centric stories

at Ford in China which profile the company’s tremendous growth in China as well as our continued focus

on building high quality, safe, fuel-efficient cars with the latest in connected digital technologies

· Work effectively to achieve key communications outcomes in a highly_matrixed organization. Successful

candidate will be highly adept at aligning key China communications strategies with global communications

targets and priorities_while also aligning with the communications strategies of regional Ford team

and our joint-venture partners.

Key Stakeholder Relationship Building and Management
· To help id, build and manage relationships with key industry analysts, economists and other influencers

to ensure Ford can tap into these relationships to enhance our corporate reputation and minimize/prevent

negative publicity in the event of a crisis;

· To build and manage media relations in Eastern China on a daily basis, working with Ford China media

relations manager.


Corporate Archives Management
· To centrally manage Ford China corporate archives and assets, including executive bios, press releases/

kits, annual communication plans, executive speeches, printed materials, videos, clipping reports,

distribution lists, meeting minutes and other important documents in both digital and hard copy formats,

wherever possible to ensure accuracy as well as easy access by the team.

Team Building/Leadership
· To manage the extended Ford China corporate communications as well as extended JV and agency teams in

corporate communications program planning and execution;

· To train and mentor the extended corporate communications team to help them set and achieve their annual

performance goals and personal development objectives wherever appropriate.


DESIRED SKILLS
· Creative leadership: Follow a strategic approach to program development and constantly find new and

creative ways to communicate Ford corporate messages

· Market/Product/Institutional knowledge: Strong understanding of China's auto market, company's strategy,

product lineup and Ford institutional knowledge

· Strong Chinese_language writer who is capable of developing media_friendly copy that speaks to the

consumer benefits of Ford’s strategy in China—and our exciting product linen up.

· Team leadership: Serve as example of collaboration with colleagues, and work cross_functionally with all

company activities and functions

· Customer focus: Understand the specific needs of each media outlet or reporter and internal stakeholders
o Strategic orientation: Leverage each resource to maximize each program and event
o Process orientation: Focused on streamlining work flow and communication with vendor
o Diversity orientation: Awareness of the varying needs of different internal stakeholders working closely

with HR and government affairs.
o Key stakeholder/Media relations: ability to build and maintain excellent media/key stakeholder relations

to advance overall team goals

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. Ford Motor Company celebrated its 100th anniversary in 2003.

Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. Presently, Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd. The current Ford brand vehicles in China include Ford Mondeo, Ford Focus, Ford Fiesta, Ford Edge, Ford S-MAX and Ford Transit.

In October 2009, Ford Motor Company moved its Asia Pacific and Africa regional headquarters to China. Ford is bringing more than 50 new vehicles and powertrains to Asia Pacific and Africa by 2015.

We promise:
To employ individuals who are most suitable for the job and to place them in positions, which provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further;
To maintain competitive compensation and benefit programs comparing to other MNC in China;
To reward people according to their jobs, their performance and their contributions to the company.
To support Ford's business in China, we are looking for talented people to join us for the positions listed.