上海招聘

职位描述：
Company Name: naked Group
Position Title: Director of PR
Reports to: Vice President- Sales & Marketing
Direct Report: Senior PR Manager
Location: Shanghai

Responsibilities
- Design PR strategies and objectives to meet naked corporate goals including key messages to our targeted public, company position statements and promotional campaigns.
- Develop annual department budget to effectively accomplish the stated objectives stated.
- Plan and direct the development of all press informational materials, special photography, newsletters and other communication vehicles necessary to publicize and promote the company in general and special programs in particular.
- Ensures media strategy meets our marketing objectives, reaches targeted markets and conveys accurate messages.
- Creates positive, strong presence with our targeted public (other than press) in the local community by involving management in civic and professional organizations and establishing contacts with key local leaders.
- Ensure a comprehensive master library for all advertising, collateral and public relations activities.
- Initiate and maintain positive relationships with local, national, and international media in order to generate newsworthy publicity.
- Develop appropriate media partnerships, such as advertising buying, advertising/advertorial concept and content creation.
- Develop public relations and media programs and acts as naked’ spokesperson with the media and government for relationships.
- Initiates and maintain positive relationships with local, national, and international media in order to generate newsworthy publicity
- Arrange media photo shoots and coordinate with the relevant internal departments.
 
Requirements
- Bachelor degree in journalism or communications or equivalent major
- Over 10 years public relations and media experiences in lifestyle industry, preferably but not limited to PR agency background.
- Excellent language skills in both spoken and written Chinese and English (Prefer native English and Chinese speaker or Chinese citizen with international education or working experience)
- Responsible and creative mind.
- Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts. 举报 分享

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