上海招聘

Main Responsibilities:

1. Market dynamic monitor and analysis

1.1 Competitive Analysis

a. Monitoring competitors' new product launches

b. Analysis of competitive offerings (claims, pricing, performance, etc.)

c. Competitive activities(media) monitor

1.2 Consumer Understanding

a.Understand Eucerin users' satisfactions/dissatisfactions, expectations

1.3 Eucerin business tracking and analysis

2. Product Portfolio management (with assisstance of line manager)

2.1 Registration

a. provide product list, required samples and documents for registration

b. tracking the progress and provide all possible support

2.2 Supply Chain issue

a. Provide rolling product forecast based on sales target

b. Cooperate with supply chain to ensure on accuracy of demand planning

c. Monitoring supply chain progress, and provide on time instruction and support to ensure the on time delivery of products

2.3 New product launch:

a. Effectively communicate the new product launch and old product delist plan with all related teams

b. Chinese label and leaflet design, and production and distribution

c. New product pricing

3. Brand building plan & Execution(with assisstance of line manager)

3.1 BTL Activities(including trade marketing)

a. Design promotional plans based on marketing strategy and budgeting guidelines

b. On- time delivery of good quality GWP and product set

c. Monitor and evaluate the promotional activities with support from Sales

4. Agency and internal communication and buget management

4.1 Efficient and effective communication internally and with agency

4.2 Build good working relationship

4.3 Monitoring the spending and budget control

5. Stock and product sample management

5.1 Courier warehouse stock management

5.2 In office product, sample management

6. Support line manager to deliver new product launch campaigns

Qualification:

1.2 years working experince in Counter Brand Marketing or Trade Marketing function is preferred

2.Marketing operation experience, trade marketing background is acceptable(counter skincare brand experience is preferred )

3. Product development experience is perferred, only product communication experience is also acceptable

4. Cooperation experience with supply chain, esp on demand planning

5. Strong marketing sense(marketing education experience is not necessary)

6. Good execution capibility, ownership for work

7. Good time management skill

8. Good integrity, clear mind, good communication skill

9. Bachelor degree or above, fluent in English

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.