上海招聘

职位描述：
Purpose of the role
Reporting to the Marketing Director, the Marketing Manager will be part of a global team responsible for supporting content acquisition and increasing usage of the assigned portfolio of journals and books or assigned markets by producing results-oriented, author focused marketing campaigns. As the Marketing Manager based in China, you will play a key role in setting up go-to-market strategies and marketing plans for China market. You will work closely with various Springer Nature departments including other marketing teams, publishing, marketing services, metadata management and market intelligence to coordinate the execution of a range of tactics with a focus on digital campaigns.

Responsibilities
? With guidance from the Marketing Director, creates, plans, and implements multi-tactic marketing campaigns within assigned portfolio/markets responsibilities to increase product awareness, usage, and new content submissions.
? Tracks and analyzes marketing efforts to assess effectiveness; reports on activity results
? Collaborates and communicates effectively with editorial teams to identify promotional opportunities
? Monitors expenses and ensures adherence to budget
? Helps coordinate and attends exhibits at select conferences throughout China
? Keeps abreast of industry trends, competition, and generates campaign ideas based on new opportunities
? Manages or supports special campaigns for team and larger marketing group
? Analyzes markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
? Proactively provide management with updates on marketing activities, ROI and budget
? Executes other special projects and duties as assigned by Marketing Director
? Proactively pursues opportunities to drive change that add value to the business
? Forms additional working relationships outside own area of responsibility
? Develops and sustains productive internal and external customer relationships
? Proactively and independently creates new campaigns and sees them through to the end
Skills and qualifications

Basic requirements
? Bachelor’s degree required
? 5 - 7 years' work experience in marketing, preferably in a (global) publishing environment
? Willingness to travel internationally
? Fluent in spoken and written English
Core skills and knowledge
? Well versed in digital marketing
? High interest in academic publishing
? Strong analytical and decision making skills
? Understanding of our target markets and ability to develop innovative strategies to reach them
? Excellent verbal and written communication skills
? Highly developed presentation and interpersonal skills with the ability to inspire, influence and persuade
? Strong ability to self-organize, prioritize, multitask, and work under pressure
? Demonstrated ability to build global relationships with other functional groups and gain cooperation from them
? Proactively facilitates change and uses own initiative to solve problems quickly
? Creative, forward-thinking, pro-active and self-motivated
? Ability to work independently and as part of a team 举报 分享

关于施普林格自然
175年以来，施普林格自然一直致力于促进探索发现，竭尽所能地为整个科研共同体提供***服务。我们帮助科研人员开拓新思路，为图书馆和机构提供技术和数据上的创新服务，向协会提供优质的出版支持。我们确保出版重要、扎实和经得起客观检验的科研论文，并尽可能以***的形式传播给所有的相关读者，以使之能够被发现、获取、使用、再使用和共享。

作为一家学术出版机构，施普林格？自然汇聚了一系列深得信赖的品牌，包括施普林格、自然科研、BMC、帕尔格雷夫麦克米伦和《科学美国人》。施普林格？自然还是一家领先的教育和专业内容出版机构，通过一系列的创新平台、产品和服务向各界提供优质的内容。放眼全球，我们旗下的出版机构、书籍、期刊和资源每天都惠及数以百万计的人们。