上海招聘

职位描述：
? Directly define and implement, in agreement with the Superior, the e-commerce channel strategies to reach the target goals and sales objectives (profitability, product mix, expenditure, customer contribution, discounts, etc.), the budget, as well monitor their realization and initiate corrective action in case of deviations in order to increase company performance results for the e-commerce business
? Increase market share through the execution of trade marketing online activities (promotions, banners, CRM tools) and perfect store online in the different categories
? Together with the Marketing Team, ensure that the target shoppers within the online retail are captured and engaged, driving them to purchase and building a community of brand and product advocates
? Contribute to create the understanding: of the shopper insights about consumer habits related to mobile and online shopping Together with the Market Research team; of the in store fundamentals (together with E-commerce unit); of shopper data (with retailers)
? Analyze the different data related to online and mobile shoppers, structure them in order to speed up the development of the business and gain insightful information about the shoppers
? Work closely in a collaborative manner with the leading grocery e-tailers in China to create category leadership and deliver market-shares well ahead of national. 举报 分享

Join us on our journey to build the Barilla of the future.

Barilla invites you to learn from the best, to work with talented professionals from a wide range of backgrounds, to contribute challenging, exciting and rewarding jobs, to make difference to our consumers, customers and the communities in which we live and work. We bring our values to life, every day – since 1877: passion, intellectual curiosity, courage, trust, integrity.

Barilla offers; stabile, dynamic and prestigious working environment, strong team spirit, training and development opportunities.

Company Overview

Barilla is one of the leading Italian food groups, a leader in the markets for pasta worldwide, for ready-made sauces in Europe, for bakery products in Italy and for crisp breads in Scandinavia.

For almost 140 years the Company has been run by a family that now, under the leadership of the brothers Guido, Luca and Paolo, has reached its fourth generation.

With a hand in all the product categories that are at the heart of the Mediterranean nutritional model, Barilla creates products for everyday consumption, searching for excellence in taste and paying constant attention to nutritional balance.

Barilla’s turnover is generated in the area of the Italian first course (pasta and ready-made sauces) and bakery products (biscuits, bakery products, cakes, snacks, soft breads, crispbreads, and cereals).

The Group employs over 8,000 people and owns 30 production sites. Barilla owns 13 brands.

Every year its factories produce 1,7 million tons of products, under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Gran Cereale, Pan di Stelle, Wasa, Harry’s (France and Russia), Academia Barilla, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico).

Over one thousand products, matching different moments of everyday consumption, are distributed to 100 countries.

At Barilla, food production is guided by three essential principles: product quality, commitment to nutritionally balanced eating, and, of course, flavor, the unmistakable hallmark of the Barilla brand name. To maintain these standards, the Group engages in extensive research and development that helps us produce the best products, while always considering the concerns and needs of our customers. The Group also operates with respect for the environment and consumer health, and serves as a helpful, caring partner in the communities in which we operate.

Finally, because Barilla considers its people to be its greatest asset – the key to its development, growth, and success – we work hard to foster natural talent and leadership with a managerial style that is based on integrity, sound decision making, and business practices that are always professional and ethical.