上海招聘

职位描述：
Position Summary

The Search Specialist is a position with a variety of Search production responsibilities. In this role, you will be responsible for high quality execution of Paid Search activities, all contributing to the successful management of our client’s business objectives. The role is dynamic, in that you will work across multiple work-streams, client rosters, and Search tasks.

The position requires familiarity with Search Engine Marketing (SEM) and a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.

In this position, the individual will have an opportunity to expand their digital marketing skill set through a 12-18 months rotation across multiple digital marketing channels, including Display, Analytics, Organic and Paid Social.

Position Responsibilities:
? Specific Search tasks will include, but not be limited to: performing keyword research, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our client’s program
? General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
? Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Experience with Excel is critical, in that you will frequently utilize various formulas and shortcuts to perform a variety of spreadsheet tasks with large and disparate data sets
? Self-manage execution of activities against deadlines across multiple work-streams; Provide proactive communication and effective time management skills
? Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting high quality standards and striving to add value in each activity
? Day to day engagement, collaboration, and partnering with internal teams will be required
? Actively monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings

Position Qualifications:

? Native Chinese
? Fluent in English, both verbal and written; strong skills are required
? Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, Macro, etc.
? Intellectually curious and eager to learn through self-education, as well as structured training classes
? Self-management of time, able to meet deadlines in time sensitive environment
? High degree of personal accountability and attention to detail
? Commitment to constant learning, knowledge sharing, collaboration, and idea generation
? Desire to work in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace
? Energetic, organized, highly motivated, and a fast learner
? B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
? 1-5 years of relevant business experience
? Previous experience in Baidu/AdWords paid search operations
? Available to work by beginning of February or earlier

What Makes You Stand Out?
? Experience in a digital agency
? Google Analytics Individual Qualification
? Webmaster
? SEO and other growth hacking skills
? Knowledge of HTML and JavaScript.
? Skill of presentation
? Skill of a programming language 举报 分享

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。