上海 [切换城市] 上海招聘上海市场/营销招聘上海市场企划经理/主管招聘

Marketing Manager

焕碧贸易(上海)有限公司

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2016-12-05
  • 工作地点:上海-闵行区
  • 招聘人数:1人
  • 学历要求:本科
  • 职位月薪:15000-19999/月
  • 职位类别:市场企划经理/主管  

职位描述

职位描述:
Job summary
- Manage overall marketing plans to in line with integrated marketing strategy
- overview market trend and brand performance
- Oversee and harmonize cross functional initiative to increase brand awareness and sales
- Review and Analyze Product performance
- Motivate and develop team members to produce the best competency
- Fluent communication with related department in HQ / related Agencies and Brand partners

Job Description
? Setting brand objectives + strategy aligned with HQ guideline. Executing all brand activity
? Planning marketing calendar according to product availability.
? Organize / execute marketing campaign to deliver brand / product message
? Planning and managing product launch campaigns to succeed to gain market share and sales increase in 360 degree aspect such as AD, PR, Promotion, CRM, Event, VM, etc.
? Monitoring and analyzing market environment + trend thru competitor analysis as well as reviewing internal performance qualitatively, quantitatively.
? Analyzing sales result by channel, by product and reporting to HQ regularly. / Monitoring and analyzing internal/external competitor activities regularly.
? Managing marketing budget
? Managing all communication channel + tools (AD, digital, PR in on/offline channel)
? Managing official SNS account to recruit/maintain fans. Planned /executed online ADs and WOM activities (influencer activities, SNS viral, Wanghong etc.)

[Others]
? Language skills: Fluent in English, Native in Chinese
? Work experience : more than 10 yr, (international cosmetic brand experience preferred)
? Proactive / organized / analytical /

职能类别: 市场企划经理/主管

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公司介绍

韩国HAVE&BE CO., LTD于2004年成立,Dr.Jart+研究所,由21名皮肤科专家组成。
我们精选安全、可靠的成分, 专门开发对皮肤直接有效的产品。 Dr.Jart+研究所的核心技术对皮肤的健康与美丽做出了巨大的贡献,同时产品卓越的功效也获得了业界权威专家与广大客户的认可。作为护肤化妆品 Dr.jart不限于年龄与性别,以大家都能拥有健康美丽的皮肤为终止,用最安全有效的尖端技术开发产品。
Dr,jart以科学、信赖的产品才能赋予健康美丽的皮肤为理念,并在皮肤科领域中,积累的丰富经验和核心技术基础下诞生的。其目的是,可以让每个人用最简洁的方法,测出自己皮肤的类型,并帮助客户选择适合自己皮肤的产品。Dr.Jart+化妆品已经在15个国家,千家百货专柜、化妆品店销售。

焕碧贸易(上海)有限公司是2013年成立的HAVE&BE CO., LTD中国分公司,负责中国市场的各项事务

联系方式

  • 公司地址:地址:span南京