上海招聘

职位描述：

JOB PURPOSE (please list primary role responsibilities and operational accountability)
To provide strategic leadership and management of the Marketing teams to develop marketing programs to maximize profits for MTSH

Business Planning
To provide strategic leadership and management of the Marketing department in developing and implementing the annual marketing plans, including a 12 month event calendar, of consumer market

Brand Management
Responsibility for brand management to ensure all aspects of visual presentation add value to the businesses; includes support and input to the trade market development

Advertising & Promotion
Provide leadership to the Marketing team in developing concepts and campaigns and approving media selection to maximize impact to revenues; includes website development & management.

Market Research
Manage staff in undertaking market research surveys to quantify the effectiveness of individual activities and campaigns and to continually identify new opportunities to increase revenues.

External Relation
Establish and maintain the external relations with the media and celebrities.

BUSINESS IMPACT/RESULTS
1.Business plans completed by Sep and acceptable to General Manager.
2.Clearly defined brand consistently.
3.Value of initiatives to improve brand image
4.Quality of advertising design & concept
5.Research undertaken as planned; effectiveness of research analysis & reporting

CREATIVITY
Propose the journey experience enhancement plan with creativity

COMMUNICATION
1.Good relationship skills
2.Know how to effectively communicate across function

DECISION MAKING & AUTONOMY
APPLIED KNOWLEDGE & SPECIALIST SKILLS
Education/Experience:

Marketing
Significant understanding and ability to apply strategic marketing principles, concept implementation and market research analysis.

Public/Corporate Relations
Understanding of the public / corporate relations processes within the local industry.

Financial
Ability to prepare and analyse budgets and understand management financial reporting processes.

MANAGING RESOURCES
1.Shanghai Tourism Bureau/local attractions
2.Shanghai Education & Science Government
3.Media buyers/ Marketing & advertising Consultancies
4.Key medias
5.Key sponsors
6.Web site developer/production supplier/design company/theme development agent
7.Celebrities resources management

COMPLEXITY & PROBLEM SOLVING

POSITION REQUIREMENTS

Preferred Qualifications:
1.Degree qualifications in marketing a minimum.
2.Experience in a similar marketing management role within the FMCG or tourism industry in Shanghai

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    默林娱乐集团为世界上排名第二的游乐景点运营商。通过革新和开发游乐景点，扩大新区域、发展新品牌和进行战略性收购，我们已经成长为世界上最富魅力、最焕发活力的公司之一。如今，我们有26000名员工在超过106个环球游乐景点为游客提供服务，足迹遍及4大洲的 23个国家。每年我们会新开6至7个游乐景点，运营规模越来越大。2007年收购杜莎集团，将杜莎夫人蜡像馆(Madame Tussauds)、伦敦眼(London Eye)等品牌收入麾下。随后，2012年收购Living and Leisure Australia——该公司在澳大利亚和亚洲有10个主要游乐景点，其中包括上海长风海洋世界。
至今，默林上海旗下有两大景点品牌：即上海长风海洋世界及上海杜莎夫人蜡像馆。

    至2016年，我们还会有第三个场馆落户上海——乐高探索中心。

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详情可登陆http://www.oceanworld.com.cn/

2. 上海杜莎夫人蜡像馆
    栩栩如生的人物模型均为一线名人:从电影巨星到体坛传奇，从政界巨头到流行天后，游客可以体验一场群星荟萃的绝妙之旅。现今全世界共有13个杜莎夫人蜡像馆，遍及欧洲、北美洲和亚洲，每个蜡像馆的风格不一，独具当地特色。此外，默林将在2013年在东京开设第14个杜莎夫人蜡像馆
详情可登陆http://www.madametussauds.com/Shanghai/

    热诚欢迎优秀人才加入我们的团队，并为其提供海外发展机会，以及股权激励机制。