上海招聘

职位描述：
Senior Digital Editor - Digital

This role will focus on a creating inspiring content and building a social community of followers that gets excited about destination travel. The Senior Digital Editor will lead the content creation effort and establish a tone and process for creating high quality content. We hope to see strong execution in working on client deliverables, provide timely feedback to digital editors and actively seek new creative ways to enhance travel focused content across our tourism accounts.

- Work on a minimum of 2 digital accounts to create social media content and strategy plan(s) that collaborates with marketing, PR and advertising campaigns
- Research top influencers, competitors, and trends in clients' industries.
- Lead, review, and provide feedback to all social content editors across the tourism group
- Responsible for all content deliverables for associated digital tourism accounts including web and social media channels
- Create timely and engaging content optimized for platform used and intended audience.
- Monitor social media platforms and initiate conversations on behalf of the account(s)
- Analyze and report social media actions on a monthly basis for successes and new opportunities.
- Work closely with the design teams to create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Sina Weibo, Youku, Lofter), develop supporting offline collateral, create original content, etc).
- Create or assist in forward plans that guides the content team over 30-60 day cycles. Implementing smart strategy and creativity.
- Stay current with social media trends and tools – create workshops to share knowledge, read blogs, and write on the Mailman blog
- Continue to refine and define our social media marketing process.
- Work with teams to create a solid branding message that's reflected across marketing materials, social media content and partnership programs.
- Track and report all social metrics for accounts
- Work cooperatively with key team members, clients and vendors
 
EXPERIENCE REQUIRED
- 3+ years of content editing experience
- Experience managing including Sina Weibo, Wechat, Lofter, Youku, Facebook, and new up-coming Chinese social media platforms.
- Knowledge of social media and analytics software (Google Analytics, Sina Weibo Insights, Wechat Back-end Management etc.).
- Working knowledge of social media paid advertising campaigns including Sina Weibo, Wechat, and Lofter
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- Exceptional time management skills including the ability to handle multiple clients with changing priorities.

Salary
Your salary is negotiable based on experience
Please send your resume to: iris@mailmangroup.com 举报 分享

    成立于1999年，我们是中国早期媒体和广告活动的先锋。我们过去的成功案例包括guanxi sms, plakard media, 粉丝堂和创新体育社区 thebigtip. 我们的服务已经帮助超过100个品牌在中国成长发展，包括足球俱乐部、娱乐公司、旅游机构等。2012年我们开始投资那些转变为体育、娱乐和旅游公司线上价值传递方式的服务产品。我们的成功案例包括 kawo, mvip and 粉丝堂.

    2012年在上海创业家组织的支持下，我们创立了transition china——上海领先的创业家活动。该年度会议通过分享创业家非凡的创业之路，来表彰中国那些不懈奋斗的国际创业家。我们通过合作伙伴以及代表办事处在亚洲、北美以及欧洲运营我们的业务。我们的总部坐落在上海，我们的投资办公室位于香港

集团子公司包括
mailman:社交媒体属性-我们致力于全球的体育，娱乐和旅游机构，通过社交媒体，商业合作，战略联盟及线下活动，落实他们在中国的品牌推广。行胜于言----我们不仅仅只是在中国推广品牌。我们建立一套科学的品牌系统，让它在中国的客户中拥有良好的口碑。我们的理念核心是客户至上，在品牌的发展过程中不断的发现重点及新的增长点，不断地完善。
 
kawo:科技导向，kawo平台协助全球几间最大的足球俱乐部，旅游景点，大专院校等其他不同性质的机构建立中国区的粉丝团。运作方式是借由kawo把您本身的脸书社交平台帐户和推特帐户的资讯集中到另一个中央平台上统一管理，通过我们受过专业训练的帐户管理者来翻译并发佈到中国最大的网路社交平台上。