上海招聘

职位描述：
Responsibilities:
? Lead and develop a high performance, multicultural team of over 8-10 individuals through coaching and direct supervision. Manage UI/UX, Product Marketing, Brand Creative, and PR and Social Media departments within the Ecommerce team
? Provide brand strategy and ensure branding standards are clearly formulated and that guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns
? Drive innovation and execution throughout the Brand Marketing team by establishing high expectations for quality, efficiency, and customer service
? Identify, recommend, and execute strategies and initiatives to raise Brand Awareness, as well as driving significantly increased website traffic and conversion rates
? Responsible for display advertising strategy and agency coordination
? Lead Social Media team and agencies to ensure community development and ensure sales revenue & return on spent for Social Media advertising channels
? Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization
? Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
? Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects
? Oversee the marketing strategy for new and existing product categories. Product design, strategy and management
? Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives
? Manage Brand Marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives

Requirements:
? Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management
? Work experience in Western markets and US market experience is a plus
? Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment
? Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals
? Front end customer experience focused on acquiring and retaining customers
? Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research
? Strong sense of fashion and international trends. Strong interest in Social Media and rising marketing platform and technologies
? Native or business fluency in English is a must 举报 分享

易佰得（丹阳）光学有限公司，成立于2006, 作为隶属于依视路-陆逊迪卡集团的一员，我们领跑于快速发展，激烈竞争的眼镜电商行业。我们的使命是成为全球消费者最喜爱的线上眼镜品牌，为客户提供一站式服务，满足您对于眼镜的一切需求。
易佰得致力于为每一个伙伴创造最佳职场环境与体验。2021年12月，易佰得从150多家公司中脱颖而出，获得全球职场文化权威机构--Great Place to Work卓越职场颁布的“大中华区最佳职场”荣誉称号。

我们的文化
愿景-旨在让每个人都能享受到高质量的眼健康关怀，改善我们客户的生活，从而成为全球光学消费者最多元化的生态系统。

核心价值观
- 事半功倍
- 开放、多元、透明
- 衡量改进， 奖励成就
- 我们是一个团队， 我们同甘共苦
- 胸怀大志，大胆而迅疾

职业机会
在易佰得，我们致力于为包括员工和每一位伙伴提供无限的可能性！无论您是想感受跨部门的轮岗体验，还是想承担更多的管理责任，我们都可以为您提供广阔的职业发展路径。您的努力付出与志向都将在这里得到认可与回报。

优秀的员工是我们***的优势，易佰得积极致力于通过本土化的发展项目与专业的培训课程来帮助员工们得到进一步发展与提升。我们也鼓励我们国际化的人才团队尽情发挥其创造力与协作能力，同时将他们独特的工作和生活经验带入工作中。

在这里，有着快节奏的工作氛围，和谐的团队协作，快速的思考反馈还有“敢做能做”的工作态度，这一切使得易佰得与众不同。这些是否已经让您跃跃欲试？还等什么，快来加入我们迎接挑战，与易佰得共同成长！