上海招聘

· Strong Brand Equity

· Marketplace Leader

· Part of senior management team

The company is a leading player in the FMCG industry in China. As part of board-approved developing markets plan, China has been targeted as a key market and as such, the company is searching for Marketing and Brand Director to lead the development, management and integration of consumer strategies that help drive the company’s brand values to reach business objectives.

The Marketing and Brand Director will report to the Vice President and will be fully responsible for strategic development of the company as a brand but also take responsibility of the full marketing activation calendar. In addition, this role will involve partnering with each key brand owner; working together to create the relevant brand messages and marketing that will fit the China market. The Marketing and Brand Director will collaborate with the Sales teams to provide support and material as well as developing consumer positioning and value proposition. Working closely with the digital team to develop formulated both retail and digital marketing strategies including digital media, social media and email to deliver on overall revenue targets.

Skills and Experience:

· Bachelor’s degree in Marketing/Business or equivalent

· At least 15 years’ experience

· Demonstrable multi-tasking abilities with proven experience in leading creative teams and content

· A leader with strong teamwork skills able to motivate and mentor

· Demonstrable knowledge of marketing and branding with the ability to coordinate all aspects of consumer marketing and applied marketing disciplines

· Strong financial acumen with the ability to manage multiple priorities simultaneously from data analysis, time management to setting and meeting organizational goals, and decision making

· A strong problem solver and decision maker with the ability to navigate in an environment with change

· Proven Chinese and English language proficiency, both written and oral

This is a very unique opportunity to shape a brand and business that has a long history and presence in China and to work with a growing and successful business taking it to the next level.

For further information and a confidential discussion please forward an email with your contact details and updated CV to aleung@derwentexecutive.com