(Sr.) Mobile Marketing Manager
携程旅行网国际业务
- 公司规模：10000人以上
- 公司性质：民营公司
- 公司行业：互联网/电子商务
职位信息
- 发布日期：2016-11-07
- 工作地点：上海-长宁区
- 招聘人数：1人
- 学历要求：专业培训
- 职位月薪：15000-19999/月
- 职位类别：网络推广经理/主管
职位描述
职位描述：
工作职责：
Main Responsibilities
? Responsible for sales target of Ctrip International APP & H5 sites (11 languages), mainly through exploring and maintaining mobile traffic channels.
? Mobile data tracking and analysis; marketing performance analysis; collecting user feedback and competitor study.
? Cooperation with internal team, e.g. operation, product manager, developers for mobile project execution and performance analysis.
? 负责携程国际版APP和H5站点（11种语言）的媒体渠道投放、策划以及实施，资源谈判；
? 负责相关渠道数据统计的规划和执行；用户意见汇总、反馈，关注市场竞品无线策略；负责搜集并分析营销效果等。
? 部门内部对接运营，产品，开发，配合无线项目的执行和效果反馈。
任职资格：
Desired Skills and Experiences
? 3years+ of APP planning and executing marketing campaign experiences, mobile operation experiences would be a strong plus.
? Deep understanding of non-Chinese mobile consumer psychology and behavior.
? Rich resources in Internet Media, and good relationship with relative media overseas, especially in Asia.
? Data driven, initiative team player to cooperate with multiple teams and promote project process.
? Strong negotiation skills, enterprising, and passionate for innovation in marketing work.
? Fluent in English, and ability to communicate in Chinese or other Southeast Asian dialects will be a plus
? Diploma in Marketing, Business Administration, Tourism, statistics, or related field of study. Willingness to travel when necessary
? 3年电商行业经验，有跨境电商或电商APP运营经验优先；
? 优秀的数据分析能力，熟悉iOS、Android平台的特性以及用户的使用习惯，善于把握互联网用户消费心理，进行营销活动策划；
? 有较丰富的媒体资源和较好的媒体关系；
? 具有较强的谈判能力、项目推进能力和整合思考能力；
? 有创业精神，能较好的与团队各职能共同推进项目进度。
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工作职责：
Main Responsibilities
? Responsible for sales target of Ctrip International APP & H5 sites (11 languages), mainly through exploring and maintaining mobile traffic channels.
? Mobile data tracking and analysis; marketing performance analysis; collecting user feedback and competitor study.
? Cooperation with internal team, e.g. operation, product manager, developers for mobile project execution and performance analysis.
? 负责携程国际版APP和H5站点（11种语言）的媒体渠道投放、策划以及实施，资源谈判；
? 负责相关渠道数据统计的规划和执行；用户意见汇总、反馈，关注市场竞品无线策略；负责搜集并分析营销效果等。
? 部门内部对接运营，产品，开发，配合无线项目的执行和效果反馈。
任职资格：
Desired Skills and Experiences
? 3years+ of APP planning and executing marketing campaign experiences, mobile operation experiences would be a strong plus.
? Deep understanding of non-Chinese mobile consumer psychology and behavior.
? Rich resources in Internet Media, and good relationship with relative media overseas, especially in Asia.
? Data driven, initiative team player to cooperate with multiple teams and promote project process.
? Strong negotiation skills, enterprising, and passionate for innovation in marketing work.
? Fluent in English, and ability to communicate in Chinese or other Southeast Asian dialects will be a plus
? Diploma in Marketing, Business Administration, Tourism, statistics, or related field of study. Willingness to travel when necessary
? 3年电商行业经验，有跨境电商或电商APP运营经验优先；
? 优秀的数据分析能力，熟悉iOS、Android平台的特性以及用户的使用习惯，善于把握互联网用户消费心理，进行营销活动策划；
? 有较丰富的媒体资源和较好的媒体关系；
? 具有较强的谈判能力、项目推进能力和整合思考能力；
? 有创业精神，能较好的与团队各职能共同推进项目进度。
职能类别： 网络推广经理/主管
公司介绍
Trip.com Group Limited (Nasdaq: TCOM) is a leading one-stop travel service provider consisting of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites, and 24/7 customer service centers. Founded in 1999 and listed on Nasdaq in 2003, Trip.com Group has become one of the largest travel companies in the world in terms of gross merchandise value.
携程集团（纳斯达克股票代码：TCOM）是一家领先的在线旅游服务提供商，旗下品牌包括Tirp.com，携程，天巡和去哪儿。携程集团能够整合复杂的旅游相关信息并通过其先进的移动端app，网站以及24小时无间断的免费客户服务中心提供旅游产品预订和服务，帮助商务和休闲游用户获取信息，降低成本。携程集团自1999年成立、2003年纳斯达克上市以来发展迅速，已经成为全球***的旅游服务提供商之一。
携程集团（纳斯达克股票代码：TCOM）是一家领先的在线旅游服务提供商，旗下品牌包括Tirp.com，携程，天巡和去哪儿。携程集团能够整合复杂的旅游相关信息并通过其先进的移动端app，网站以及24小时无间断的免费客户服务中心提供旅游产品预订和服务，帮助商务和休闲游用户获取信息，降低成本。携程集团自1999年成立、2003年纳斯达克上市以来发展迅速，已经成为全球***的旅游服务提供商之一。
联系方式
- 公司地址：地址：span金钟路999号A栋