青岛招聘

职位描述：
Key Areas of Responsibilities (主要工作职责)

The Digital Marketing Manager will work with the Sr. Marketing Manager, Marcom Manager, Product Managers, Media & agencies to implement marketing, e-commerce, content and product strategies that drive end customers’ engagement and revenue growth. The Digital Manager will be responsible for generating revenue from SEO, SEM and e-commerce and deriving business insights via in-depth analysis of user activity.

We seek a highly motivated individual with previous experience managing aspects of a brand’s(B2B is preferred) digital marketing or e-commerce strategies, including performance- and data-driven marketing. The Manager will be directly responsible for key functional areas and major digital initiatives within the Hach China marketing team. This individual should be an innovative problem solver with strong analytical skills to develop key customer facing marketing activity.

ESSENTIAL JOB FUNCTIONS
The Manager’s core responsibilities will include the following specific activities:

SEO Management:
 Drive revenue generated from SEO;
 Review Analytics(google/Baidu etc.) in order to optimize content and products, and collaborate with marketing and agency team to improve engagement and conversion metrics on site;
 Manage the day-to-day SEO program, roadmap and growth strategy based on customer and competitive insights, agency recommendations, brand strategy and E-commerce goals;
 Plan, manage and execute search engine optimization efforts to ensure consistent high keyword ranking on search engines;
 Report findings and provide appropriate counter-strategies when appropriate;

SEM Management:
On a daily basis, you’ll be responsible for:
 Drive revenue generation from SEM;
 The strategy of pay-per-click campaigns including bid management and optimization;
 Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly(on a weekly base); Developing optimization strategy and create execution plan;
 Managing agencies to implement successful bidding strategies and effective keyword management based on business goals and targets;
 Identifying growth opportunities and implement initiatives to ensure continue improvements of financial ROI for the business;

E-Commerce Management:
 Drive revenue generation from E-commerce;
 Collaborate with Commercial Team to help the customer shop more confidently while adding benefit to our SEO program;

STRENGTHS FOR SUCCESS
SEO/SEM experience;
E-commerce experience;
Ability to work independently and collaboratively;
Innovation: Ability to generate new ideas to effectively achieve Digital goals.

REPORTING RELATIONSHIPS
Reports directly to the Sr. Marketing Manager;
Individual will manage 3rd party agencies and vendors, including web developers;
Individual will frequently work with US HQ marketing team;
Position will have significant interaction with senior management.

Job Specifications（职位需求）
KNOWELEDGE, SKILLS AND ABILITIES
Creative problem solver with the ability to analyze information and develop novel approaches to complex issues;
Willingness to work in an extremely hands-on manner—develop the strategy behind a particular initiative and then execute.

All Details:
Able to excel in fast-paced, demanding environment;
Understanding of current marketing trends, including personalization, targeting, and data-driven planning;
Analytical skills – ability to assess data and identify trends;
Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow through;
Demonstrated ability to coordinate and manage third party resources;
Excellent written communication;
Ability to work independently with minimal supervision.

EDUCATION AND EXPERIENCE
College degree required;
4-6 years digital marketing experience required;
Knowledge of Google/Baidu Analytics required;
Knowledge of and skill in using MS Office and other productivity tools – Word, Excel, Power Point required;
Experience working across North America (US & Canada) preferred;
B2B experience a plus;
Familiarity with any of the following platforms a plus: Marketo, Salesforce, DOMO. 举报 分享

哈希（HACH）成立于1947年，是可信赖的水质分析解决方案提供商。1999年，Hach公司加入美国Danaher(丹纳赫)集团，现在是Danaher集团下属的一级子公司。

Danaher集团以183 亿美金的营业收入在2018 年美国财富500 强榜单中位列162 位，是一支拥有超过59,000 名员工的多样化团队。旗下四大平台：环境、诊断、生命科学和产品标识，一直致力于全球科学和技术的创新，以及帮助客户在全球各地应对复杂的挑战和改善生活品质，在科技前沿和富有吸引力的领域，也拥有众多世界专业品牌。哈希（HACH）作为水质分析解决方案提供商，已成为Danaher集团下强有力的支柱品牌。

哈希（HACH）的全系列产品包括实验室分析仪、便携式分析仪以及在线分析仪、水质自动采样器、流量计等，我们致力于为纯水/超纯水、饮用水、市政污水、工业废水、工业循环水、环境监测以及高校科研等各个领域的用户提供优质的水质监测解决方案。

哈希非常注重技术革新，致力于为用户提供高精度的仪器和专家级的服务，目前公司在美洲、欧洲和亚洲都有强大的研发团队。我们已获得的专利多达527项，覆盖了130多个专利家族，同时还拥有超过100种的哈希测试方法被美国EPA所认可。我们的LDO荧光法溶解氧测定技术是水质分析领域内的一项重大突破。Guardian Blue管网水质监测系统也曾经获得R&D杂志评选的100个最重要的技术研发新产品之一的大奖。

哈希（HACH）旗下拥有许多知名品牌，包括GLI、American Sigma、Hydrolab、OTT、Radiometer、Lachat、Polymetron、Orbisphere、ELE等，工厂分别位于美国、德国、瑞士、法国和英国，并也在中国建立了生产基地。
为了更贴近中国市场，更好的满足中国用户的需求，也为了帮助越来越多的国内用户解决他们在水质监测领域所遇到的问题，哈希（HACH）已经开始了产品本地化的工作，在保证产品质量的同时减少了众多复杂的工作环节，从而使更多的客户可以使用到哈希（HACH）技术的高质量产品。哈希中国员工近500人，全国10加办事处，一家工厂，2018，2019年均保持低两位数的销售额增长。

员工是我们***的财富，我们一向致力于吸收、发展和留住***人才：我们提倡团队精神，注重集体参与，我们实事求是，探索问题的根源，而非互相谴责；我们勇于对结果负责，善于付出，我们没有成见，不墨守成规；我们具有高度的诚信，并彼此尊重；获胜是乐趣所在。期待你的加入，与你共事，即为***工作场所!