市场传讯经理-APAC Marcom Manager
滨特尔电子电气设备保护(青岛)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:机械/设备/重工 仪器仪表/工业自动化
职位信息
- 发布日期:2016-10-31
- 工作地点:上海
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:10000-30000/月
- 职位类别:市场/营销/拓展经理 公关经理
职位描述
职位描述:
PRIMARY OBJECTIVE OF POSITION:
The Regional Marcom Manager APAC is a key role that will drive ROI-focused marketing activities in the APAC region (China, South East Asia, Japan, Korea) in support of growth objectives and will be responsible for execution of a clearly-defined regional Marcom strategy. The primary goals in this position are to drive lead generation and lead nurturing efforts, grow existing customers into brand advocates and define and lead execution of a clearly-defined Marcom strategy with focus on digital channels that will increase (online) brand awareness.
JOB RESPONSIBILITIES:
? Lead regional ELP Marcom team, with team members located in key APAC regions (China, Japan). Select and lead agencies and suppliers
? Develop annual marketing communication plan and budget and drill it down into communication strategies and their execution with quick and effective actions.
? Collaborate closely with Global Marcom and regional APAC leadership and, external partners and product marketing to supply powerful Marcom initiatives and tools that support short and long-term business needs.
? Oversee the creation, implementation and evaluation of campaigns across all communication channels, focusing on digital marketing, lead generation and lead nurturing.
? Responsibilities also include promotional materials, (digital) advertisements, PR work, organization of regional tradeshows as well as usage of digital sales tools such as e-newsletters, social media activities and the maintenance of the regional website.
? Oversee the implementation of Pentair corporate design guidelines and hence a consistent look & feel within the APAC region
? Ensure best practice sharing and implementation of consistent processes within the APAC region.
? Manage and monitor the regional ELP Marcom budget for the APAC region.
? May be required to perform additional duties as assigned
REQUIREMENTS / EDUCATION & EXPERIENCE:
? Bachelor’s degree in International Business, Marketing or Communications or equivalent experience strongly preferred.
? True Marcom expert with experience in and passion for the creation and execution of digital campaigns
? 5+ years marketing experience in B2B environments, ideally working experience in more than one Asian country
? Proven track record of conducting lead generation and lead nurturing campaigns
? Knowledge and experience in sales and marketing (funnel) processes
? Experienced in working in international environments and with different cultures
? Very well familiar with digital communication tools (website, social media, e-mailing campaigns…)
? Fluency in English and Mandarin is mandatory, other Asian languages a plus.
Knowledge, skills and abilities:
? Knowledge in lead generation tactics and integration with customer relationship management (CRM) tool
? Proficient skill in word processing and spreadsheet software, preferably Microsoft products
? Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
? Leadership experience would be a plus
? Strong Project Management skills to:
o Develop realistic plans, action steps, and timetables for projects and assignments
o Coordinate work with other groups (other depts. and agencies/contractors, peers)
o Handle multiple demands and competing priorities
? Keep others up to date with information
? Ability to collaborate with a number of different people and departments
? Ability to stay current on new technologies and emerging trends in the digital space
? Ability to develop effective working relationships with internal customer and others across the organization
? Ability to work energetically, positively and tenaciously with minimal supervision
? Ability to adapt to rapidly changing business circumstance and have the ability to thrive in a constantly changing business environment.
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PRIMARY OBJECTIVE OF POSITION:
The Regional Marcom Manager APAC is a key role that will drive ROI-focused marketing activities in the APAC region (China, South East Asia, Japan, Korea) in support of growth objectives and will be responsible for execution of a clearly-defined regional Marcom strategy. The primary goals in this position are to drive lead generation and lead nurturing efforts, grow existing customers into brand advocates and define and lead execution of a clearly-defined Marcom strategy with focus on digital channels that will increase (online) brand awareness.
JOB RESPONSIBILITIES:
? Lead regional ELP Marcom team, with team members located in key APAC regions (China, Japan). Select and lead agencies and suppliers
? Develop annual marketing communication plan and budget and drill it down into communication strategies and their execution with quick and effective actions.
? Collaborate closely with Global Marcom and regional APAC leadership and, external partners and product marketing to supply powerful Marcom initiatives and tools that support short and long-term business needs.
? Oversee the creation, implementation and evaluation of campaigns across all communication channels, focusing on digital marketing, lead generation and lead nurturing.
? Responsibilities also include promotional materials, (digital) advertisements, PR work, organization of regional tradeshows as well as usage of digital sales tools such as e-newsletters, social media activities and the maintenance of the regional website.
? Oversee the implementation of Pentair corporate design guidelines and hence a consistent look & feel within the APAC region
? Ensure best practice sharing and implementation of consistent processes within the APAC region.
? Manage and monitor the regional ELP Marcom budget for the APAC region.
? May be required to perform additional duties as assigned
REQUIREMENTS / EDUCATION & EXPERIENCE:
? Bachelor’s degree in International Business, Marketing or Communications or equivalent experience strongly preferred.
? True Marcom expert with experience in and passion for the creation and execution of digital campaigns
? 5+ years marketing experience in B2B environments, ideally working experience in more than one Asian country
? Proven track record of conducting lead generation and lead nurturing campaigns
? Knowledge and experience in sales and marketing (funnel) processes
? Experienced in working in international environments and with different cultures
? Very well familiar with digital communication tools (website, social media, e-mailing campaigns…)
? Fluency in English and Mandarin is mandatory, other Asian languages a plus.
Knowledge, skills and abilities:
? Knowledge in lead generation tactics and integration with customer relationship management (CRM) tool
? Proficient skill in word processing and spreadsheet software, preferably Microsoft products
? Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
? Leadership experience would be a plus
? Strong Project Management skills to:
o Develop realistic plans, action steps, and timetables for projects and assignments
o Coordinate work with other groups (other depts. and agencies/contractors, peers)
o Handle multiple demands and competing priorities
? Keep others up to date with information
? Ability to collaborate with a number of different people and departments
? Ability to stay current on new technologies and emerging trends in the digital space
? Ability to develop effective working relationships with internal customer and others across the organization
? Ability to work energetically, positively and tenaciously with minimal supervision
? Ability to adapt to rapidly changing business circumstance and have the ability to thrive in a constantly changing business environment.
职能类别: 市场/营销/拓展经理 公关经理
公司介绍
Pentair集团
Pentair(纽约证券交易所:PNR)是一家提供水处理、流体、热控和设备保护产品、服务和解决方案的全球伙伴。
在Pentair我们是一家人,我们在Pentair秉承共有的信念,融合激情与使命,共同追求同一个目标。我们的员工人数多达三万,对自身角色的定位,来自客户的支持与员工之间的互相激励是我们奋勇前行的强大动力。
在目标的指引下,我们致力于改善全世界人民的生活品质。
追随愿景的领导,我们公司将成为下一个伟大的行业翘楚。
我们有统一的流程,我们充分运用Pentair综合管理系统提供流程、方法与工具,积极进取,通过战略信念与经营原则实现自身愿景。
我们“赢以正道”的价值观得以统一,我们恪守客户第对业绩负责、创新变通、充满正能量、尊重与团队协作,并且绝对诚信的宗旨,无私奉献,实现“赢以正道”。
滨特尔 青岛
滨特尔青岛公司是Pentair集团在中国投资建立的独资企业,成立于2000年11月,主要生产基地位于青岛机场附近的空港工业园,占地22000平方米,员工总数约600人,同时公司在上海、北京、深圳、西安、沈阳、成都、香港等地设有子公司或办事处。
我们的专业产品领域包括具有电磁屏蔽功能以及抗震性能的室内和室外的机柜系统、铝质和低碳钢机架系统,可置于桌面使用的机箱系统以及上述系统的温度控制解决方案等,并提供一流的售后及技术服务。
我们为电子、电力应用、通讯、数据中心、医疗、轨道交通和军工等行业提供各类机柜、机箱解决方案和系列产品及温控产品(德国Schroff电子机柜系列,美国Hoffman工业控制和温控系列),是GE、IBM、西门子、阿尔卡特朗讯、爱立信、HP、Nokia等国际著名公司的业务伙伴。
在中国,精益生产理念始终贯穿在我们生产各个环节,以质量为本,专注于为客户提供更好的产品、更快的交货期、更有竞争力的价格是我们不断前进的动力。
以市场为导向,并始终走在行业的前沿,为每一位选择滨特尔的客户提供放心的产品、称心的服务,我们将60余年的经验与中国客户紧密相连。立足于国内市场,并秉承“赢以正道”的企业理念,不断进步、持续改善,是我们长足发展的基石。
我们严格守法经营,通过并严格执行全球质量、环境和职业健康安全体系认证。
我们欢迎认同我们价值观的候选人申请我们公开招聘的职位,我们为员工提供有竞争力的薪酬福利,并对办公室职员提供免费工作午餐及往返青岛市内各区以及即墨、城阳和黄岛的班车。
我们的标准工作时间为8:00-16:30,双休。
我们的企业网址: www.pentair.com, www.ptpc.com.cn
我们的地址:青岛市城阳区双元路南段西侧(空港工业园)266108
Pentair(纽约证券交易所:PNR)是一家提供水处理、流体、热控和设备保护产品、服务和解决方案的全球伙伴。
在Pentair我们是一家人,我们在Pentair秉承共有的信念,融合激情与使命,共同追求同一个目标。我们的员工人数多达三万,对自身角色的定位,来自客户的支持与员工之间的互相激励是我们奋勇前行的强大动力。
在目标的指引下,我们致力于改善全世界人民的生活品质。
追随愿景的领导,我们公司将成为下一个伟大的行业翘楚。
我们有统一的流程,我们充分运用Pentair综合管理系统提供流程、方法与工具,积极进取,通过战略信念与经营原则实现自身愿景。
我们“赢以正道”的价值观得以统一,我们恪守客户第对业绩负责、创新变通、充满正能量、尊重与团队协作,并且绝对诚信的宗旨,无私奉献,实现“赢以正道”。
滨特尔 青岛
滨特尔青岛公司是Pentair集团在中国投资建立的独资企业,成立于2000年11月,主要生产基地位于青岛机场附近的空港工业园,占地22000平方米,员工总数约600人,同时公司在上海、北京、深圳、西安、沈阳、成都、香港等地设有子公司或办事处。
我们的专业产品领域包括具有电磁屏蔽功能以及抗震性能的室内和室外的机柜系统、铝质和低碳钢机架系统,可置于桌面使用的机箱系统以及上述系统的温度控制解决方案等,并提供一流的售后及技术服务。
我们为电子、电力应用、通讯、数据中心、医疗、轨道交通和军工等行业提供各类机柜、机箱解决方案和系列产品及温控产品(德国Schroff电子机柜系列,美国Hoffman工业控制和温控系列),是GE、IBM、西门子、阿尔卡特朗讯、爱立信、HP、Nokia等国际著名公司的业务伙伴。
在中国,精益生产理念始终贯穿在我们生产各个环节,以质量为本,专注于为客户提供更好的产品、更快的交货期、更有竞争力的价格是我们不断前进的动力。
以市场为导向,并始终走在行业的前沿,为每一位选择滨特尔的客户提供放心的产品、称心的服务,我们将60余年的经验与中国客户紧密相连。立足于国内市场,并秉承“赢以正道”的企业理念,不断进步、持续改善,是我们长足发展的基石。
我们严格守法经营,通过并严格执行全球质量、环境和职业健康安全体系认证。
我们欢迎认同我们价值观的候选人申请我们公开招聘的职位,我们为员工提供有竞争力的薪酬福利,并对办公室职员提供免费工作午餐及往返青岛市内各区以及即墨、城阳和黄岛的班车。
我们的标准工作时间为8:00-16:30,双休。
我们的企业网址: www.pentair.com, www.ptpc.com.cn
我们的地址:青岛市城阳区双元路南段西侧(空港工业园)266108
联系方式
- 公司地址:上班地址:东城区王府井大街新东安广场