青岛招聘

1.KEY RESPONSIBILITIES

Job Summary-(Role Summary)

Responsible for the brand, quality and marketing activities & assignments among Accor Hotels & Resorts Brand Portfolio in the Greater China Region.

Assist Brand Manager to developing and implementing brand standards, promotions and communications for assigned portfolio of brands. Provide efficient support to the brand activities that are operationally feasible at all levels in the region. Ensure that all projects are coordinated with and support the overall company vision as well as the objectives and goals of the Greater China Sales & Marketing organization.

This will also be involved in the planning, conceptualizing, development and implementation of synergistic, creative and brand-focused marketing and tactical programs and activities with the hotel level to drive measurable revenue opportunities.

Essential Duties and Responsibilities

?Brand Marketing & Communications-Assist Brand Manager on advertising and communications activities in line with the agreed strategy & priorities for Greater China. Provide support to new opening hotels and re-branding hotels on brand standard implementation, training and visual identity execution.

?Marketing Planning-Work with brand team to develop, communicate and/or implement marketing plans which detail the objectives, goals, strategies, measures and tactics for the assigned marketing segment, and which builds into the overall Greater China Sales & Marketing annual brand plans.

?Brand Sales Promotion-Work with Brand Manger to develop and manage the annual Greater China advertising and promotional strategy and plan. Ensure the efficiency and accuracy of the plan execution and follow up on exposure report, hotel communication and other related tasks.

?Cross-Functional Working-Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies, especially Sales & Distribution, Brand & Quality, Direct Sell & Loyalty and Communication departments.

?Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to the brand team.

2.REQUIRED QUALIFICATIONS

Required Skills-
?Ability to analyze, interpret and extract trends from data
?Demonstrated an understanding of the market research process
?Proficiency in marketing fundamentals, and in advertising development and media planning
?Strong business mindset

Qualifications-
?Bachelor's degree or equivalent International degree in Hospitality, Marketing, Business or Commerce.
?MBA is desirable.

Experience-
?Experience in Marketing and Brand management within China, in a multinational company
?Min 5 years experience in Marketing or Brand role
?Marketing project management with budget responsibilities experience
?Experience in managing multi-partner relationships
?Hotel, Tourism and Hospitality experience not essential but preferred

3.ACCOUNTABILITY

Key Metrics-
?Financial metrics
?Market share
?Brand awareness, preference, and equity attributes
?Timely planning and execution of major projects
?Consistency in brand identity execution.

4.KEY RELATIONSHIPS

Key Internal Relationships-
?Greater China marketing team
?Greater China other function teams in the office
?Hotel Contacts


5. Key External Relationships-
?Agencies and Suppliers
?Partners
?Industry Bodies
?Media contacts

雅高作为全球领先的酒店集团，在全球110个国家拥有5,100多家酒店和10,000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，包括奢华及高端品牌、中端和经济型酒店、独到的生活方式理念、娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。同时，雅高集团还拥有风格各异的品牌组合及大约26万名团队成员，遍及全球各地。超过6,800万会员享受雅高集团的全面客户忠诚计划ALL - Accor Live Limitless 雅高心悦界——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。

集团设立有Planet 21 – Acting Here（21世纪地球）项目、Accor Solidarity（雅高团结基金会）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。

雅高集团是目前全球第二大奢华酒店集团、全球名列前茅的生活方式运营商以及服务型品牌寓所领域的全球领导者。

雅高集团成立于1967年，拥有50余年的酒店运营经验，足迹遍布世界，在大中华区已运营超过35年。雅高旗下拥有从奢华、高端、生活方式、中端到优质经济型品牌共52个品牌，其中在大中华区有14个，包括奢华品牌莱佛士、费尔蒙、索菲特，高端品牌美憬阁、铂尔曼、瑞士酒店、美爵，以及中端品牌诺富特、美居，和经济型品牌宜必思等等，每个品牌各有特色，为宾客提供他们希望的别出心裁的体验。

截至2021年6月，雅高在大中华区共拥有超过480家运营酒店，共计89,900多间客房。目前雅高大中华区拥有约25,000名员工。