Senior Social Media Executive
利比里亚皇家加勒比游轮公司上海代表处
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：酒店/旅游
职位信息
- 发布日期：2015-04-17
- 工作地点：上海-虹口区
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 职位月薪：面议
- 职位类别：市场企划专员
职位描述
POSITION SUMMARY:
This position is responsible to evaluate, develop, search, and implement innovative market social media strategy, ideas and programs using social network platforms. Work with social media agency to launch campaigns and maintenance own media on a daily basis. Communicate with Global Digital & Social team deeply.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Evaluate, develop, search, create and implement innovative marketing social media strategy, ideas and programs using social network platforms such as: Weibo, Wechat, BBS, Blog, Baidu Zhidao, Wiki, Video Media, and other similar web rooms/channels with the intent to increase on-line traffic, new customer acquisition, and company revenues.
2. Partner with manager and social media agency in the participation of analysis and studies in order to identify social media trends, tools and the best applications in the market/industry.
3. Analyze and make recommendations on project requirements, design, deliverables, costs, and the operational aspects of the project in partnership with other internal departments.
4. Work with social media agency to launch campaigns and ensure social media platforms are kept up to date
5. Check, sometimes write and edit the contents on Wechat, Weibo, BBS, Blogs, Baidu baike, Wiki, etc. and deploy them in different scenarios
6. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report in an effort to maximize results.
7. Organize and control social media assets including documentation, database, reports, presentations, and/or other external assets.
8. Communicate with Global Digital & Social team deeply. Collaborate with them on execution of global campaign.________________________________________
FINANCIAL RESPONSIBILITIES
? None
________________________________________
QUALIFICATIONS:
? University degree in Business Administration/Marketing/Chinese Literature;
? 3-5 years’ experience working on social Media. Travel company or agency a plus
________________________________________
KNOWLEDGE AND SKILLS:
?Deep knowledge and experience with China’s social media platforms i.e. Wechat, Weibo, Blogs, BBS, Wiki, video platforms, etc.
?Strong strategy thoughts, planning, copywriting, presentation and communication skills
?Ability to collaborate with teams across a variety of functions and globally
?Good technical understanding and can pick up new tools quickly
?Experience selecting and managing social media agencies
?Excellent English written and oral communication skills
This position is responsible to evaluate, develop, search, and implement innovative market social media strategy, ideas and programs using social network platforms. Work with social media agency to launch campaigns and maintenance own media on a daily basis. Communicate with Global Digital & Social team deeply.
________________________________________
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Evaluate, develop, search, create and implement innovative marketing social media strategy, ideas and programs using social network platforms such as: Weibo, Wechat, BBS, Blog, Baidu Zhidao, Wiki, Video Media, and other similar web rooms/channels with the intent to increase on-line traffic, new customer acquisition, and company revenues.
2. Partner with manager and social media agency in the participation of analysis and studies in order to identify social media trends, tools and the best applications in the market/industry.
3. Analyze and make recommendations on project requirements, design, deliverables, costs, and the operational aspects of the project in partnership with other internal departments.
4. Work with social media agency to launch campaigns and ensure social media platforms are kept up to date
5. Check, sometimes write and edit the contents on Wechat, Weibo, BBS, Blogs, Baidu baike, Wiki, etc. and deploy them in different scenarios
6. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report in an effort to maximize results.
7. Organize and control social media assets including documentation, database, reports, presentations, and/or other external assets.
8. Communicate with Global Digital & Social team deeply. Collaborate with them on execution of global campaign.________________________________________
FINANCIAL RESPONSIBILITIES
? None
________________________________________
QUALIFICATIONS:
? University degree in Business Administration/Marketing/Chinese Literature;
? 3-5 years’ experience working on social Media. Travel company or agency a plus
________________________________________
KNOWLEDGE AND SKILLS:
?Deep knowledge and experience with China’s social media platforms i.e. Wechat, Weibo, Blogs, BBS, Wiki, video platforms, etc.
?Strong strategy thoughts, planning, copywriting, presentation and communication skills
?Ability to collaborate with teams across a variety of functions and globally
?Good technical understanding and can pick up new tools quickly
?Experience selecting and managing social media agencies
?Excellent English written and oral communication skills
公司介绍
皇家加勒比游轮有限公司是全球领先的游轮度假集团，总部位于美国迈阿密，是纽约证券市场上市公司。旗下拥有皇家加勒比国际游轮（Royal Caribbean International）、 精致游轮（Celebrity Cruises）、精钻会游轮（Azamara Club Cruises）、普尔曼游轮（Pullmantur）、CDF（Croisieres de France）及与TUI AG合资的TUI Cruises等六大著名游轮品牌。共拥有40艘豪华游轮，另有4艘在建。
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com