青岛 [切换城市] 青岛招聘青岛销售管理招聘青岛销售经理招聘

E-Commerce Manager

利比里亚皇家加勒比游轮公司上海代表处

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:酒店/旅游

职位信息

  • 发布日期:2015-04-17
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:5-7年
  • 学历要求:本科
  • 职位月薪:面议
  • 职位类别:销售经理  市场/营销/拓展经理

职位描述

<P><B>Position Summary:</B></P>
<P>An experienced e-commerce professional to conceptualize, develop, and implement an e-commerce strategy targeted at identifying and directing new consumers to RCCL website. Plan, develop and execute the overall e-Commerce business strategy; lead and drive the day-to-day business activities of websites, e-shop business in order to achieve online revenue, profit and website key metrics. </P>
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<P><B>Essential Duties and Responsibilities:</B><B></B></P>
<P>1. Provides management oversight and direction to the organization’s electronic commerce or electronic business efforts. </P>
<P>2. Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Participates in the design and implementation of website marketing plans. Develops and manages marketing tests and new programs. </P>
<P>3. Establishes entrepreneurial goals for the company’s electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor while delivering a superior customer experience.</P>
<P>4. Analyzes and defines the market for product growth within market segment and highlights behaviors and key trends in the designated market.</P>
<P>5. Determine the type of electronic money transaction(s) that the web site will use, such as credit card, debit card or PC-based digital cash, applying knowledge of encryption and Internet protocols, amount and kind of transactions expected.</P>
<P>6. Select service providers who might provide tracking and reporting of web site transaction processing, and secure electronic catalogs of items to be sold, tax calculation or mail delivery services based on knowledge of established criteria for software vendor selection.</P>
<P>7. Define and implement electronic business strategies that reduce costs and increase on-line sales of the business.</P>
<P>8. Prepare and present monthly analytical review of e-commerce performance.</P>
<P>9. Closely work with Marketing team internally to develop, execute and manage e-commerce marketing programs including promotions, creative, email, web, direct mail, and marketing collateral; Provide analysis and insight to manage the success of marketing programs and improve efficiency</P>
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<P><B>Financial Responsibilities</B></P>
<P>· With financial P&amp;L responsibilities </P>
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<P><B>Qualifications:</B></P>
<P>· Bachelor degree in e-commerce, business, digital marketing, IT or related fields</P>
<P>· Good command of spoken and written English </P>
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<P><B>Knowledge and Skills:</B></P>
<P>· An ability to work in a fast-paced, highly entrepreneurial, collaborative environment;</P>
<P>· Minimum 5 years working experience with preferably in consumer goods, retail or merchandising business;</P>
<P>· Familiar with local e-business set up regulation;</P>
<P>· Good business acumen with proven record of meeting revenue and profit targets;</P>
<P>· Strong analytical skills required including demonstrated ability in website analysis, analysis of raw data, drawing conclusions, and developing actionable recommendations;</P>
<P>· Excellent communication, interpersonal and relationship building skills; Ability to collaborate with external and internal parties</P>
<P>· Strong organizational and project management skills, attention to detail, self-motivated</P>Familiarities with web technologies and software such as Dreamweaver (or other Web editing software), HTML, Photoshop and, Google Analytics would be preferred

公司介绍

皇家加勒比游轮有限公司是全球领先的游轮度假集团,总部位于美国迈阿密,是纽约证券市场上市公司。旗下拥有皇家加勒比国际游轮(Royal Caribbean International)、 精致游轮(Celebrity Cruises)、精钻会游轮(Azamara Club Cruises)、普尔曼游轮(Pullmantur)、CDF(Croisieres de France)及与TUI AG合资的TUI Cruises等六大著名游轮品牌。共拥有40艘豪华游轮,另有4艘在建。
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌,拥有六个船系,22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地,在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海,北京和广州设立代表处。从2010年起,正式在亚洲全年部署总吨7万吨的“海洋神话号”,提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年,皇家加勒比游轮有限公司又将全球十大游轮之一,亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲,将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年,海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。

公司中文官网:www.rcclchina.com.cn
公司英文官网:www.rccl.com