中国-营销专员-青岛 (零售不动产)
麦格理国际地产咨询(上海)有限公司
- 公司规模:5000-10000人
- 公司性质:民营公司
- 公司行业:房地产开发
职位信息
- 发布日期:2014-08-08
- 工作地点:青岛
- 招聘人数:若干
- 职位月薪:面议
- 职位类别:销售代表 房地产销售人员
职位描述
MIRA currently manages a PRC entity (Owner) which in turn owns a shopping centre in Qingdao. A Chief Property Manager for the shopping centre is being sought.
Job Purposes/Objectives:
· Formulate and implement marketing strategies with the objective of meeting high levels of footfall, sales and profitability.
Main Duties/Responsibilities:
· Develop strategies in Marketing & Communications and its annual Budget.
· Continually seek new and innovative/creative ideas to ensure top of mind awareness for the mall.
· Ensure the branding and signing of the Mall complies with Group policy and is kept to a high standard.
· Oversee all marketing related activities in the mall which includes public relations, customer service, advertising, promotions, special events, loyalty (CRM) programs, community relations, etc.
· Develop promotion briefs and collaterals.
· Finalise and approve artwork for collaterals.
· Oversees website contents and modifications.
· Continually evaluate the competition and market conditions in order to ensure the mall is effectively positioned in relation to the competition, market demographics and merchandise mix.
· Responsible for driving the mall's marketing & advertising income.
· Prepare budget and control, financial management related to marketing.
· Develop a cost effective and efficient media strategy.
· Maximise the performance of advertising, PR and media buying agencies.
· Evaluate all agency contracts on an annual basis.
· Work with media and tenants to seek out synergistic opportunities to leverage budget through sponsorship marketing efforts.
Key Skills Requirements/Qualifications:
· Minimum five years experience in Marketing/Events.
· Should have strategic aptitude, budgeting and project management skills.
· Good working knowledge on mall branding and/or media industry.
· Exceptional verbal and written communication skills (both English and Mandarin).
· Should possess strong interpersonal and negotiation skills.
· The ability to work under pressure and is hands on.
· Relevant experience and/or Degree.
中国 – 营销专员 – 青岛 (零售不动产)
工作目标:
· 制定和实施市场推广策略以确保达到项目的高销售和盈利的目标
岗位职责:
· 制定营销策略的年度预算
· 不断需求新的创意以确保成为最前沿的购物中心
· 确保商场的品牌和标示符合集团标准,并达到高标准
· 监督商场所有市场推广活动,包括公共关系、客户服务、广告促销、特殊事件处理、客户关系管理、社区关系等
· 对开发促销活动的主体及方法进行介绍
· 签署和批准购买间接销售的工艺品
· 负责及时更新网络内容
· 时刻评估项目竞争力和市场条件,以确保商场的定位、竞争力、市场活动及商品组合是有效的。
· 负责管理购物中心的营销及广告收入
· 负责市场推广的预算控制和财务管理
· 开发性价比高的媒体策略
· 最大限度提高广告表现、公关、媒体机构配合
· 基于上年度的基础,评估所有代理合同
· 与媒体及租户合作,在预算范围内支持营销工作。
任职要求:
· 至少5年的市场推广工作经验
· 具有决策能力、预算和项目管理技能
· 对商场品牌或媒体行业有较好的实践认识
· 优秀的中英文口头及书面沟通能力
· 具有较强的沟通能力和谈判技巧
· 具备在压力下工作的能力
· 相关经验或文凭
公司介绍
MFG has been managing assets for institutional and retail investors since 1980 in Australia and 1929 in the US, through a predecessor firm of Delaware Investments. MFG has global reach, with a team of approximately 1,400 staff in Australia, Asia, Europe, the UK and the US.
MFG has the following business divisions:
? Macquarie Investment Management
? Macquarie Infrastructure and Real Assets (MIRA)
? Macquarie Specialised Investment Solutions
MIRA currently manages a PRC entity (Owner) which in turn owns a shopping centre in Qingdao. A Chief Property Manager for the shopping centre is being sought.
We are looking for an experienced and highly professional Leasing Manager to join the team.