青岛 [切换城市] 青岛招聘青岛销售人员招聘青岛销售代表招聘

中国-营销专员-青岛 (零售不动产)

麦格理国际地产咨询(上海)有限公司

  • 公司规模:5000-10000人
  • 公司性质:民营公司
  • 公司行业:房地产开发

职位信息

  • 发布日期:2014-08-08
  • 工作地点:青岛
  • 招聘人数:若干
  • 职位月薪:面议
  • 职位类别:销售代表  房地产销售人员

职位描述

MIRA currently manages a PRC entity (Owner) which in turn owns a shopping centre in Qingdao. A Chief Property Manager for the shopping centre is being sought.

Job Purposes/Objectives:

· Formulate and implement marketing strategies with the objective of meeting high levels of footfall, sales and profitability.

Main Duties/Responsibilities:

· Develop strategies in Marketing & Communications and its annual Budget.

· Continually seek new and innovative/creative ideas to ensure top of mind awareness for the mall.

· Ensure the branding and signing of the Mall complies with Group policy and is kept to a high standard.

· Oversee all marketing related activities in the mall which includes public relations, customer service, advertising, promotions, special events, loyalty (CRM) programs, community relations, etc.

· Develop promotion briefs and collaterals.

· Finalise and approve artwork for collaterals.

· Oversees website contents and modifications.

· Continually evaluate the competition and market conditions in order to ensure the mall is effectively positioned in relation to the competition, market demographics and merchandise mix.

· Responsible for driving the mall's marketing & advertising income.

· Prepare budget and control, financial management related to marketing.

· Develop a cost effective and efficient media strategy.

· Maximise the performance of advertising, PR and media buying agencies.

· Evaluate all agency contracts on an annual basis.

· Work with media and tenants to seek out synergistic opportunities to leverage budget through sponsorship marketing efforts.

Key Skills Requirements/Qualifications:

· Minimum five years experience in Marketing/Events.

· Should have strategic aptitude, budgeting and project management skills.

· Good working knowledge on mall branding and/or media industry.

· Exceptional verbal and written communication skills (both English and Mandarin).

· Should possess strong interpersonal and negotiation skills.

· The ability to work under pressure and is hands on.

· Relevant experience and/or Degree.




中国营销专员(零售不动产)

工作目

· 制定和实施市场推广策略以确保达到项目的高销售和盈利的目标


岗位职责

· 制定营销策略的年度预算

· 不断需求新的创意以确保成为最前沿的购物中心

· 确保商场的品牌和标示符合集团标准,并达到高标准

· 监督商场所有市场推广活动,包括公共关系、客户服务、广告促销、特殊事件处理、客户关系管理、社区关系等

· 对开发促销活动的主体及方法进行介绍

· 签署和批准购买间接销售的工艺品

· 负责及时更新网络内容

· 时刻评估项目竞争力和市场条件,以确保商场的定位、竞争力、市场活动及商品组合是有效的。

· 负责管理购物中心的营销及广告收入

· 负责市场推广的预算控制和财务管理

· 开发性价比高的媒体策略

· 最大限度提高广告表现、公关、媒体机构配合

· 基于上年度的基础,评估所有代理合同

· 与媒体及租户合作,在预算范围内支持营销工作。


职要求

· 至少5年的市场推广工作经验

· 具有决策能力、预算和项目管理技能

· 对商场品牌或媒体行业有较好的实践认识

· 优秀的中英文口头及书面沟通能力

· 具有较强的沟通能力和谈判技巧

· 具备在压力下工作的能力

· 相关经验或文凭

公司介绍

Macquarie Funds Group (MFG) is Macquarie Group's funds management business. MFG is a full-service asset manager, offering a diverse range of capabilities and products including infrastructure and real asset management, securities investment management and structured access to funds, equity-based products and alternative assets. The group had $A324 billion in assets under management as at 31 March 2012.
MFG has been managing assets for institutional and retail investors since 1980 in Australia and 1929 in the US, through a predecessor firm of Delaware Investments. MFG has global reach, with a team of approximately 1,400 staff in Australia, Asia, Europe, the UK and the US.
MFG has the following business divisions:
?    Macquarie Investment Management
?    Macquarie Infrastructure and Real Assets (MIRA)
?    Macquarie Specialised Investment Solutions
MIRA currently manages a PRC entity (Owner) which in turn owns a shopping centre in Qingdao. A Chief Property Manager for the shopping centre is being sought.
We are looking for an experienced and highly professional Leasing Manager to join the team.