Product Marketing Manager
歌尔声学股份有限公司
- 公司规模:10000人以上
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2014-04-18
- 工作地点:青岛
- 招聘人数:2
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:产品/品牌经理 项目经理/主管
职位描述
Responsibilities:
?Gather and analyze ongoing feedback from sales, R&D and the market to drive near-term and long-term product direction, priorities and roadmaps
?Develop product roadmap based on customer inputs and voice of the customer as well as general market trends and overall market direction.
?Reduce customer/market requirement and use cases to marketing requirements documents that clearly defines product specification to be developed by R&D, process development etc.
?Lead a cross-functional group of Engineering (EE, ME, Acoustic), Program Management, Account Management, and Industrial Design ensuring the status of development projects supporting new features
?Work with Sales to develop account strategy for key customers regarding pricing, product positioning and differentiation.
?Sales enablement – communicate the value proposition of the products to the field sales applications team and develop the sales tools that support the selling process of new products; such as customer presentations and demos.
?Market intelligence – be the expert on customers, their needs and their buying criteria; be the expert on the competition and how to exploit the competition’s weaknesses to win new designs.
?Business Development – prior to Sales engagement, identify and reach out to potential new customers or partners especially in new high potential categories.
?Present—on demand—about product strategy, roadmap, and existing features to internal and external audiences, including sales briefings, trade shows, and sales meetings
?Adapt the product strategy to larger company direction changes and disruptive events
?Monitor competitors and develop compelling differentiation within the product offerings
?Communicate proactively and effectively with the customer and key internal stakeholders managing scope and expectations throughout the product development cycle.
Requirements:
?B.S. Business or BSEE/CS (MBA desired) and at least 5 years’ experience as a product manager in a consumer products based company.
?Proven record in penetrating new customers or championing revenue growth in existing customers and getting product’s to market that innovate and exceed market demands.
?Ability to lead, collaborate, negotiate and work effectively with cross-functional development teams.
?Direct experience in product marketing and product management of accessories for Smart TV, Smartphones, Tablets, and/or Game Consoles customers strongly preferred.
?Demonstrated ability to translate market requirements to marketing specification requirements for consumption by internal development teams and effectively communicating such requirements to various parts of the organization (R&D, Mfg, etc.).
?Strong leadership skills with ability to influence and lead across organizational boundaries.
?Ability to create focus throughout the organization by setting priorities, and driving teams towards clear targets within a matrix structure.
?Strong communication skills.
?Strong project management skills, can manage and execute large projects with global team participation
?Conversational ability in English is required.
?Gather and analyze ongoing feedback from sales, R&D and the market to drive near-term and long-term product direction, priorities and roadmaps
?Develop product roadmap based on customer inputs and voice of the customer as well as general market trends and overall market direction.
?Reduce customer/market requirement and use cases to marketing requirements documents that clearly defines product specification to be developed by R&D, process development etc.
?Lead a cross-functional group of Engineering (EE, ME, Acoustic), Program Management, Account Management, and Industrial Design ensuring the status of development projects supporting new features
?Work with Sales to develop account strategy for key customers regarding pricing, product positioning and differentiation.
?Sales enablement – communicate the value proposition of the products to the field sales applications team and develop the sales tools that support the selling process of new products; such as customer presentations and demos.
?Market intelligence – be the expert on customers, their needs and their buying criteria; be the expert on the competition and how to exploit the competition’s weaknesses to win new designs.
?Business Development – prior to Sales engagement, identify and reach out to potential new customers or partners especially in new high potential categories.
?Present—on demand—about product strategy, roadmap, and existing features to internal and external audiences, including sales briefings, trade shows, and sales meetings
?Adapt the product strategy to larger company direction changes and disruptive events
?Monitor competitors and develop compelling differentiation within the product offerings
?Communicate proactively and effectively with the customer and key internal stakeholders managing scope and expectations throughout the product development cycle.
Requirements:
?B.S. Business or BSEE/CS (MBA desired) and at least 5 years’ experience as a product manager in a consumer products based company.
?Proven record in penetrating new customers or championing revenue growth in existing customers and getting product’s to market that innovate and exceed market demands.
?Ability to lead, collaborate, negotiate and work effectively with cross-functional development teams.
?Direct experience in product marketing and product management of accessories for Smart TV, Smartphones, Tablets, and/or Game Consoles customers strongly preferred.
?Demonstrated ability to translate market requirements to marketing specification requirements for consumption by internal development teams and effectively communicating such requirements to various parts of the organization (R&D, Mfg, etc.).
?Strong leadership skills with ability to influence and lead across organizational boundaries.
?Ability to create focus throughout the organization by setting priorities, and driving teams towards clear targets within a matrix structure.
?Strong communication skills.
?Strong project management skills, can manage and execute large projects with global team participation
?Conversational ability in English is required.
公司介绍
歌尔股份有限公司(深交所股票代码:002241)主要产品线包括微型电声元器件、消费类电子产品、LED封装及其相关应用等产品。经过多年的不懈努力,歌尔在业内占据了非常有利的竞争地位,多项产品线的市场占有率已位居全球前三位。
歌尔拥有业内优秀的研发团队和广泛的对外技术合作伙伴。公司在北京、青岛、深圳、潍坊等地分别设立了四个研发中心:北京研发中心主要从事音频信号处理算法和部分新产品技术预研;青岛和深圳研发中心主要从事消费类电子产品研发;潍坊研发中心主要从事微型电声元器件产品研发。歌尔与中科院声学所、清华大学等国内外多家知名高校和科研机构建立了长期的合作伙伴关系。
公司凭借雄厚的研发实力、精湛的生产工艺、低成本优势和高素质的管理团队,赢得了诸如诺基亚、三星、松下、索尼、戴尔、缤特力、微软、思科等众多世界一流客户的信任,积累了丰富的大客户开发与服务经验,为公司持续的健康快速发展奠定了坚实的客户基础。
秉承“诚信、务实、主动、创新”的核心价值观,歌尔致力于实现“追求卓越,传递美好声音”的企业使命。为此,公司一向重视引进和培养优秀的管理、技术人才。我们相信,快速发展的歌尔必将会为青年才俊展翅高飞、实现自我价值提供广阔的事业舞台!
欢迎有志之士加入歌尔,一起共创事业的辉煌!
歌尔拥有业内优秀的研发团队和广泛的对外技术合作伙伴。公司在北京、青岛、深圳、潍坊等地分别设立了四个研发中心:北京研发中心主要从事音频信号处理算法和部分新产品技术预研;青岛和深圳研发中心主要从事消费类电子产品研发;潍坊研发中心主要从事微型电声元器件产品研发。歌尔与中科院声学所、清华大学等国内外多家知名高校和科研机构建立了长期的合作伙伴关系。
公司凭借雄厚的研发实力、精湛的生产工艺、低成本优势和高素质的管理团队,赢得了诸如诺基亚、三星、松下、索尼、戴尔、缤特力、微软、思科等众多世界一流客户的信任,积累了丰富的大客户开发与服务经验,为公司持续的健康快速发展奠定了坚实的客户基础。
秉承“诚信、务实、主动、创新”的核心价值观,歌尔致力于实现“追求卓越,传递美好声音”的企业使命。为此,公司一向重视引进和培养优秀的管理、技术人才。我们相信,快速发展的歌尔必将会为青年才俊展翅高飞、实现自我价值提供广阔的事业舞台!
欢迎有志之士加入歌尔,一起共创事业的辉煌!
联系方式
- 公司地址:上班地址:潍坊市高新区东方路268号