青岛招聘

Overall Purpose of the Role

The role of Senior Digital Marketing Officer is to channel the key objectives of the company into a clear global digital marketing strategy to drive traffic and sales on jimmychoo.com and engage Jimmy Choo fans through social media. Besides, this role also needs to assist China Marketing Manager on executions of marketing activities.

The role reports to the Marketing Manager, China.

AREAS OF RESPONSIBILITY

Marketing Plan

Translate the key commercial initiatives into a comprehensive global digital marketing calendar to include the following areas:

-Social Media

-Online advertising

-Search: natural and paid for

-E newsletters

Responsibility for online marketing budget

Measuring and tracking responses to all online marketing activity

Social Media

· Engage social media as part of the overall communications strategy

· Develop fresh and inspiring content for Facebook etc

· Manage Jimmy Choo Facebook and Twitter accounts

· Main contact for Fresh Networks (tbc)

·

On Line Advertising

· Co-ordinate all on line advertising activity including preparing media plan, booking all media and preparing and approving all artwork

· Tracking effectiveness & preparing reports for all online advertising

·

Search – PPC & SEO

· Working with Online Sales Manager on ensuring site is fully optimised for best natural search rankings

· Managing all PPC campaigns to ensure Jimmy Choo ranks top of page in China

· Researching and planning specific campaigns around key ad words

· Monitoring and adapting all search campaigns to achieve best results

· Preparing regular reports on all search campaigns

·

Website Content

· Writing all copy for newsletters, Choo News and Choo Connection

· Responsible for keeping Choo Connection continually updated with fresh content

· Working with Online Sales Manager on the Home Page image rotation

E-newsletters

· Develop a calendar of newsletters in line with global marketing strategy to support new seasons, specific product, key marketing initiatives, key events, specific holidays (Christmas/Valentines/Mothers Day etc)

· Prepare copy for all newsletters

· Brief design team on layouts for all newsletters

· Develop more targeted mailing strategy

KEY SKILLS

· A minimum of 4 years relevant digital marketing experience.

· Relevant experience – to grown sales in China

· Independent working skills

· Strong communication skills

· Analytical reporting skills

· Team player, willing to take more responsibilities and widen working scope

· Can handle fast paced environment

· Excellent copy writing skills

作为21世纪知名的奢侈配饰品牌，Jimmy Choo始终坚持以鞋履为品牌核心，非常具有气场与魅力，彰显自信与风采。当时的顾客均来自世界各地上层社会的名流，包括英国王妃黛安娜。Jimmy Choo的品牌公司于1996年正式成立。Jimmy Choo是***批率先将华丽鞋履和手袋引进好莱坞的品牌之一。今时今日，Jimmy Choo经已发展成一个从名流到皇室，由音乐人至***，都推崇的时尚标志。总裁Pierre Denis和创意总监Sandra Choi携手，共同践行打造“全球最受重视的奢侈品品牌”这一未来愿景。

现今为了开展中国的业务，诚聘各类精英人才。

公司地址：上海市静安区，石门一路288号，兴业太古汇香港兴业中心一座4611-4612单元
网站：https://www.jimmychoo.cn