青岛招聘

Working Location: Taian Shandong (山东泰安)
Department: Marketing Department


Purpose

Provide a complete and suitable range of marketing support services to our Product Lines (Truck Cranes, Loader Cranes, Hook Lifts and Demountables) and its Service & Parts organisation, enabling them to reach their respective unit sales, revenue and market share goals.

Responsibility

1. Manage and coordinate all marketing support staff, activities and budget.
2. Conduct research to determine market requirements for existing and future products.
3. Analyze and present customer and industry research, current market conditions and competitor information.
4. Define and manage corporate branding, logos, signage and liveries.
5. Plan, implement and maintain corporate internet presence.
6. Assist Product Line Managers in developing and implementing marketing strategies, plans and budgets for their product.
7. Create and produce sales literature, marketing presentations, promotion and point-of-sale materials.
8. Initiate and supervise advertising and PR activities across all suitable media.
9. Organize product launches, demonstrations, road shows and participation in trade fairs and exhibitions.
10. Set up and manage remote coverage activities (web-based, phone/fax and mail) and related databases and collaborate with sales channels in lead generation and conversion.
11. Support product lines in the creation and running of merchandising program and actions.


Requirement

1. Business or marketing-related degree or equivalent professional qualification.
2. Practice in all aspects of developing marketing strategies and managing a comprehensive range of marketing support activities in a B2B context.
3. Fluent in written and spoken English and Chinese.
4. Skilled in office software.
5. Product knowledge and competence in the line of trade.
6. Strong team-leadership and interpersonal skills in a multi-cultural environment.
7. Strategic thinking, organization and planning.
8. Creativity, adaptability and persuasiveness.

Cathay Consulting is an International Management Consulting Company specializing in establishing companies in China and building and developing their management team. Since establishing our first office on the mainland in 1993, we have successfully assisted hundreds of companies to set-up in China and to build a successful business here.
During the past 20 years, we have been helping established international companies in China to develop their business.
Our client list includes multinational companies such as ABB, Coca-Cola, Ericsson, Microsoft, Procter & Gamble, Gillette, IKEA, Schering Plough, Philips, Hoechst, Volvo, Westinghouse, San Miguel and many others.