青岛招聘

Responsibilities & Duties:

1. Deliver Bellamy’s consumer social CRM strategy and convert into programs/campaigns to achieve set KPIs

？ Help to define a feasible & winning social CRM strategy

？ To design CRM plan/mechanisms based on lifecycle management and evaluate results. (campaign, event, and communication)

• Monitor and set KPI on monthly basis and provide optimization plans accordingly

2. Recruit new members and new users through social activities

？ Define new member & new user recruit and convert strategy and action plan

？ Design recruit and conversion campaigns to achieve KPIs

3. Engage existing consumers for better activation rate and create brand buzz

？ Leverage Wechat platform to better engage consumers, lift-up consumer active rate, define brand KOC/big fan

？ Design and execute mechanism to engage existing consumers for repeat purchase,

4. Build up consumer retention for long-term loyalty

？ Deliver retention mechanism strategy, leverage all channel sales point to drive consumer repeat purchase

？ Existing consumer campaigns or activities design and execution, tracking and optimization

5. Setup Bellamy organic content hub, demonstrate Bellamy’s organic lifestyle to all consumers, equip cross-function teams with Bellamy lifestyle contents

？ Plan Bellamy organic content hub map, define content strategy

？ Collect existing brand and product materials to redesign/ re-produce content, aiming to: a. build up brand love; b. build a Bellamy’s organic mindset; c. lead new mums to an organic lifestyle; d. convert consumers organic concept into purchasing behavior

6. Wechat platform management

？ Bellamy’s official Wechat account strategy design, module design and calendar planning & management

？ Weekly push content management and deliver

？ Backend platform management

7. Work with different functional teams to co-work on consumer recruitment and operation

8. Manage agency partners to deliver set KPIs, make sure all investments are trackable and optimize operation result and efficiency

9. Other ad-hoc work

Education and Experience

• Bachelor’s degree and above, MBA is a plus
• 5-7 years working experience in social/CRM/brand mkt, IMF/FMCG/Cosmetic industry is preferable
• Excellent written and verbal communication skills and Microsoft Office skill
• Fluent in Mandarin and English and in both written and oral communication

Desirable Attributes

• Strong strategic & analytical capability
• Business sense is a must, result driven
• Open minded and pro-active attitude, highly self-motived
• Strong leadership and communication skill, a good team player in cross function co-op

Working Environment

Language

Mandarin and English

Main Relationships

• Internal: Brand marketing team、Sales team
• External: agencies

  澳洲贝拉米有机，专注有机婴幼儿奶粉和辅食产品的研发与生产，2004年由Dooley Bellamy***在澳洲塔斯马尼亚岛创立，16年来贝拉米始终致力于发展有机农业，坚持不使用人工合成激素、抗生素、转基因物质，不使用添加剂和防腐剂，产品100%全线有机，更获得澳洲NASAA及ACO双重有机认证，是全球有机品牌的典范。作为澳洲知名有机婴幼儿配方奶粉品牌，澳洲知名婴幼儿米粉品牌，目前贝拉米提供从有机孕产妇奶粉，有机婴幼儿配方奶粉、有机儿童奶粉到有机婴幼儿辅食的全产品有机系列，旨在为宝宝和妈妈提供优质、安全、健康的有机食品。