青岛 [切换城市] 青岛招聘青岛市场/营销招聘青岛市场企划专员招聘

Consumer&SmallBusinessMarcom Operations Specialist

易文信息技术(大连)有限公司

  • 公司规模:50-150人
  • 公司性质:民营公司
  • 公司行业:计算机软件

职位信息

  • 发布日期:2014-01-06
  • 工作地点:大连
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语精通
    日语熟练
  • 职位类别:市场企划专员  

职位描述

DEPARTMENT: Global CSMB Marketing Operations
REPORTS TO: CSMB Marketing Operations Segment Manager

POSITION SUMMARY
Implement, coordinate and monitor all aspects of Dell's marketing production process for assigned vehicles and countries/sub regions according to the quarterly marketing plan. Consistently deliver error-free, legal and vendor funding compliant marcom that meets the global creative and branding guidelines.

PRINCIPAL DUTIES AND RESPONSIBILITIES
Ø Ensure faultless and on time execution for assigned vehicles, for example: catalogues, direct mailers, postcards, national press, magazines, banners, email, landing pages etc.
Ø Coordinate all necessary internal functions such as Brand/Merchandising, Marcom/GotoMarket (GTM), Vendor Funding, Online and Legal in order get the right input at the right time adhering to the standard global production process and production schedule.
Ø Ensure accurate implementation of all vendor guidelines in order to meet quarterly marketing development funding targets.
Ø Manage production agencies and other vendors involved (translation, printer, letter shop/fulfilment, postal services in accordance to their service level agreement and in order to ensures accurate and on time implementation of Marcom activities.
Ø Input and validate data for assigned vehicles/countries in the quarterly production plan (statement of work), the weekly production logsheet/schedule and production process break analysis.
Ø Maximise marketing cost effectiveness and cycle time efficiency by implementing the standard production process, fully utilising defined tools (for example: Dell Asset Manager, DellShare) and actively optimising production levels (defined 4 through 6) for assigned vehicles/countries.
Ø Participate in global projects to support the critical few initiatives for CSMB Operations and take ownership to drive continuous improvement projects. For example: production automation.

DETAILED RESPONSIBILITIES
Ø Responsible for being the single point of contact for the production Agency for assigned vehicles/countries from vehicle brief through preparation rounds to approved final marcom.
Ø Works with appropriate Marcom/GTM and Brand/Merchandising teams for assigned vehicles/countries to prepare the detailed and complete vehicle brief including selection of the appropriate template/master, pagination, completing the flexible areas of that template including product configurations/bundles, bundle specifications, offers, pricing, call to action, product/campaign copy, images/graphics and vendor logos/copy.
Ø Enters the vehicle brief into the Briefing and workflow tool against that vehicle activity, ensuring appropriate and complete annotation of the PDF file, specification of links and content placement.
Ø Responsible for proof reading up to three rounds of preparation for each vehicle ensuring all required amendments are captured accurately, all required approvals are checked in Briefing and workflow and the vehicle production meets the production schedule and agreed service level with the production Agency.
Ø Owns resolution of production issues, escalations and delays through communication and co ordination of appropriate functions, management and/or Agencies.
Ø Liaises with centralised functions in the Region including Translation and Supply Chain Managers in order to produce assigned vehicles.
Ø Act as subject matter expert in vendor funding guidelines, production level definitions and standard production process in order to more effectively co ordinate the execution of the marketing plan.
Ø Ensure application of appropriate Legal treatments such as birdseed for each specific marcom piece.
Ø Govern adherence to the global creative template/masters, messaging copy and branding style guide for assigned vehicles/countries. Manage escalations for approval to Global Creative and Messaging teams where necessary.
Ø Manage express creative/messaging requests for plug-in assets and copy amendments into the marketing Agency, engaging Global Creative and Messaging teams for approval where necessary.
Ø As required, upload example marcom pieces into the quarterly marcom audit presentation.
Ø Provide support for the Operations team within Region to cover other vehicles/countries during holiday periods and train/buddy new Operations Specialists coming into the team.

KEY RELATIONSHIPS
Ø Assigned country/sub region Marcom/Go to Market (GTM), Brand/Merchandising, Online, Vendor Funding and Legal teams
Ø Region centralised Operations functions including Translation, Supply Chain, Planning and Process/Tool Managers
Ø Region Agency teams including Production (Enfatico, eClerx),Translation (WeLocalise, LQS, LionBridge), Print/Fulfilment/Postage

PERSONAL/PROFESSIONAL SKILLS
Ø Good verbal and written English skills
Ø Excellent verbal and written skills in required languages shown in Appendix A. Multiple language skills are preferable
Ø Attentive to detail, comfortable and accurate with numbers, good writing abilities, expertise in proofreading
Ø Good time management skills - responsive, flexible, able to manage many projects simultaneously and meet strict deadlines
Ø Works independently and remotely to majority of other teams, dealing well with ambiguity
Ø Able to maintain well organised and accurate documentation
Ø Focused on delivering results with hands-on mentality
Ø Good communication skills, able to fit well within the culture of the Operations and extended teams
Ø Demonstrates problem solving, process analysis and process improvement skills
Ø Basic knowledge of MS Word, Excel and PowerPoint
Ø Preferred understanding of the IT industry/market and the overall big picture regarding key sales and marketing strategies

EXPERIENCE & EDUCATION
Ø BA/BS degree in Marketing
Ø Preferably 1-2 Years General marketing experience
Ø Preferably experienced in process management


We need senior candidates who can meet one of the below background:
·Work in Tier 1 cities before such as Beijing, Shanghai
·Study or work experience in JP
·Above 6 years working experience in MNC
·Marcom or marketing, or ads agency working experience

公司介绍

易文信息技术(大连)有限公司是以计算机软硬件及相关信息服务为主的综合方案提供商,面向全球客户提供信息服务及业务流程服务。运用多年的业务经验,已与多家欧美跨国企业及日企建立并保持了长期良好的合作关系。

公司成立至今发展迅速,现有员工100余人,分别为欧美、印度、日本、韩国、中国等多个国家和地区提供BPO服务、ITO服务、SI服务、咨询猎头服务。此外,公司积极拓展新的业务领域,不断完善服务体系,提升服务品质。

易文信息凭借优秀团队的力量,致力于为企业特别是成长型企业提供专业的信息化服务。倡导实在型服务,提供符合企业工作流的咨询建议和设计制作,依托信息化网络平台的无限魅力,在节约成本的基础上全力提升企业的信息化生产力。

我们专心于互联网技术服务;相关业务流信息化管理咨询建议,招聘动态等一体化服务。我们的客户来自各个行业,为此我们努力汲取不同的行业特色的力量,融会贯通,打造自己的特色,满足不同企业的需求。

联系方式

  • 公司地址:地址:span朝阳区朝阳门外大街18号丰联广场