青岛招聘

Overview of job
Xaxis China is seeking an experienced insights & analytics expert in the field of digital advertising to lead a team of talented data analysts and data scientists. This role sits amongst the leadership team of Xaxis China and is jointly responsible for driving analytics strategies and outputs, developing unique insights and analysis, and pushing Xaxis forward on their goal of being the leader in outcomes.

3 best things about the job:

1. Direct and immediate impact to business
2. Extraordinary growth and learning opportunities within China and beyond
3. Highly visible position with clients, agencies, and other industry leaders

Measures of success

In three months:

• Complete understanding of team responsibilities, areas of focus, and engagement across regional and local teams
• You will have a firm understanding of where Xaxis “data” resides, it’s value, and be able to access it with ease

In six months:

• You will become confident in your capabilities and be able to independently support local markets on their requests and problems
• You will provide input to Xaxis leadership on strategic direction and areas of potential growth & development for the team

In 12 months:

• You will become a confident team leader and spokesperson for marketing science and insights & analytics to other regional leads
• You will provide strategic guidance and direction to our client strategy team as it pertains to marketing science and the responsibilities described in this job description
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Overview and Responsibilities of the role:

The role of Associate Director of Marketing Science will, put simply, ‘make data happen’ for Xaxis China – and is a key role given the growth of data-driven marketing, and the key opportunity for programmatic media in this space.

The role will involve a combination of “building” our capabilities in the area of data, insights & analytics – together with directly “executing” these capabilities across our key clients.

As with data and it’s broad application across the business, the role will have the opportunity to work closely with a passionate and senior team of experts in programmatic advertising – experts in the areas of client strategy, supply, platforms and technology, product development and so on.

While you will be data ‘smart’ and analytically-minded, you will become even more so, and you will inspire and guide others to do the same. You know a lot, but you don’t know everything, and you’re happy to admit it. You fill this gap through questions, seeking learning opportunities (formal and informal), and aligning with smart people.

The Associate Director of Marketing Science will play a critical role in supporting the success of Xaxis, by leading with a strategic, data-driven, and performance-focussed mind-set.

‘Strategic’ in the sense that you can generate different options, and make decisions that drive best long-term value for Xaxis. The pros and cons may not be obvious. The small things can make a big difference. The quickest solutions might not be the best. It might take many small steps to get the outcome we ultimately want. ‘Data-driven’, in that you use data for informing everyday decisions (internally), and apply widely to client and campaign solutions (externally). ‘Performance-focussed’ in that you know internal stakeholder, client and agency expectations, and you focus on delivering to these. And you know what makes sense, and what doesn’t, and how to influence.

This role will have a broad remit to make best possible use of all available forms of data to improve campaign performance, increase profitability and revenue, and ultimately the value that Xaxis delivers to clients. Of course, the challenge is taking this data and turning it into meaningful insights that can be acted upon in a timely way.

While formally sitting within the Marketing Science team, the role will have significant involvement across the business, in a truly cross-functional team, such as in the planning of new products, optimisation of campaign performance, ideas for new campaign outcomes, or the marketing of the value that Xaxis delivers.

Specifically, these are the areas of Focus:

1. Measurement & Advanced Analytics
2. Outcomes
3. Custom Insights & Deep dives
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1. Measurement & Advanced Analytics:

Produce advanced analytics and reports for clients that address direct and indirect business objectives, problems and decisions, yielding actionable insights that help drive improved campaign performance and or demonstrate measurable value.

This will include, but not limited to:

• Attribution & Path to Conversion Analysis
• Brand Impact Studies
• Media Overlap Analysis
• Custom Deep Dive analyses for client pitches and annual reviews
• Custom Reporting and Tracking for key clients and campaigns
• Unique analytics strategies that align with client goals and objectives

2. Outcomes:

Guide your team of data scientists and data analysts to provide analytical support and guidance on the creation of custom algorithms for custom outcomes and provide the foundation and structure to enable local markets to derive benchmarks and estimates for outcome products

This will include, but not limited to:

• Coordinate and guide discussions around key client custom algorithms
• Custom outcome tracking and reporting

3. Custom Insights & Deep Dives:

Create custom insights and research for top tier clients to assist in agency pitches, advanced PCA support, QBR, and annual reviews, by using 2nd party data, desk research, and other market research tools & methodologies

This will include, but not limited to:

• Strong storytelling and compelling narratives
• Site traffic analytics and insights
• Economic trends
• Ad Server and 3rd party vendor verification analysis

What you will need:

• A minimum of 7 years’ experience in analytics and digital advertising
• Team leadership experience with junior and senior team members
• To be comfortable and able to thrive in a fast paced and ever-changing environment
• Able to work in ambiguity and to stitch together a diversity of inputs and information
• Able to manage multiple deadlines and stakeholders and prioritize work for your team and others based on internal and external requirements
• Able & willing to speak comfortably and confidently with clients and customers
• Able to tell data stories and explain complex ideas in a simplified fashion
• Advanced skills in Excel, SQL, and business intelligence software (Tableau, Power BI, etc)

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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