青岛招聘

We are seeking a Digital Media Executive, China to oversee planning and execution of regional digital marketing activity. The candidate will have proven expertise in end-to-end organic and paid activity for key channels – WeChat, Baidu, TikTok, Youku, etc. From brainstorming initial concepts to planning, execution, and delivering successful results, as part of a small and growing team, this role will work closely with the brand headquarters to strengthen our regional marketing presence. The best candidate will have a strong grasp on all things digital, with an entrepreneurial spirit and business acumen.

ROLE AND RESPONSIBILITIES

Regional Content Planning, Social Media Campaigns, Paid Search Advertising, SEO, CRM

？Oversee regional content planning, aligning to global planning as relevant

？Manage end-to-end planning and execution for WeChat content, organic and paid – driving fanbase growth and engagement, aligning to product direction and brand marketing, ensuring best practice across all in-app features (chat messaging, etc).

？Be the main point of contact across departments, working with copywriter, ecommerce planning, design agency, content production etc. to get internal sign-off and deliver timely posts / campaign launches.

？Support with annual social media advertising: plan, brief, traffic, and review assets

？Set campaign and channel metrics, directly monitoring performance with analytics tools provided and overseeing reporting needs from external agencies

？Work with Performance Marketing Agency to develop keyword needs for PPC content and optimization

？Manage content to support SEO optimization for official website and brand visibility in China browsers/platforms, e.g. Youku account

？Project manage regional CRM initiatives, e.g. gifting for online clients, supporting Retail Boutiques for digital invitations

？Work closely with regional and global teams to leverage content when appropriate, e.g. KOL & media collaborations, online / offline events

？Provide ongoing analysis to the business, sharing key insights and recommendations which support business needs and drive performance of digital marketing channels

？Identify opportunities and share insights on new platforms and regional trends

？Develop relationships with global colleagues across departments and align as needed

？Support regulatory requirements, working with legal counsel and relevant stakeholders

？Translate marketing materials

Agency

？Day-to-day liaison with external media agencies, providing guidance, direction and daily approvals

？Foster successful agency, partner and digital marketing relationships

Strategy, Budget & Planning

？Develop a roadmap and oversee execution and reporting of all regional digital marketing activity

？Support with budgeting and billing input for regional digital marketing channels

？Support the E Business team in planning and forecasting of KPIs and alignment to budget

REPORTING LINES

Reporting to E Business

ESSENTIAL SKILLS & REQUIREMENTS

？Graduate or equivalent with 3-5 years digital marketing experience; 2 year minimum in Chinese digital marketing channels; fashion experience preferred but not necessary

？Solid knowledge in social media platforms WeChat, Weibo, etc.

？Preferably at least 2-3 years experience in digital marketing across core acquisition channels: PPC / SEO / Paid Social Media Advertising

？Must have native fluency in spoken and written Chinese (Mandarin) and professional fluency in English

？Must be detail-oriented, deadline driven, and able to multi-task with solid project management skills

？Creative flair exemplified through proven track record of successful and innovative marketing campaigns

？Strong commercial acumen with the ability to budget and identify/implement resource savings

？Impeccable communication skills and ability to inspire change

ABILITIES/ PERSONALITY

？Excellent work and customer care ethos

？Willingness to go the extra mile

？Ability to think clearly and calmly when faced with issues or problems

？Proactive, self-confident, highly motivated team player

？Personal interest in digital innovation and fashion

？Not afraid of numbers

Thom Browne, Inc is a highly coveted luxury fashion brand based in NYC. Founded in 2003, the brand represents individuality within uniformity; questioning traditional proportions to consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.