青岛招聘

Main responsibilities and key activities:

Digital MKT part:

1. Company local website upgrade & maintenance

- Work with vender to enrich contents for company official website

- Work with vender on the joint functions, eg: link with Salesforce

- Local Website maintenance (press, news, events…etc)

2. Lead Generation via digital channels including:

SEO—

- Have a clear action plan from SEO improvement

- Collect data of user behaviour and suggestions for our website from VOC

- Coordinate with technical vendor to make sure every requirement is implemented on time

- Continuously to update contents in website, keep website visitor increasing.

- Generate leads and hit the MGO (MKT generated Opportunity) target;

- Use conductor to monitor SEO keyword performance

PPC—

- Keywords management and keep the bid performance improvement

- PPC spend control according to the budget.

- Adjust PPC campaigns and budget according to sales needs, (PD projects, promotions)

- Generate leads and hit the MGO (MKT generated Opportunity) target;

Social media—

- Company’s Weibo & Wechat platform optimization

- Link sales to e-commerce.

- Work with team on interactive contents creation (videos, flash, article).

- Generate leads and hit the MGO (MKT generated Opportunity) target;

EDM—

- Manage a clear EDM calendar

- Make the landing pages and HTML localized and send them out on time

- EDM effectiveness increasing.

3. Other

- Stay tuned with technology

- Train colleagues if required

- Be able to make an IT briefing (link functional to technical)

Tele-MKT part:

1. Pre-qualify leads when you get them via different MKT channels, update their status in SFDC.

2. Create outbound call campaign plan and execution.

3. Upselling & New customer develop via outbound call campaigns.

爱色丽公司是全球颜色科学技术的领导企业，旗下包括色彩行业领导者彩通公司(Pantone), 致力于开发，生产，营销和支持包括色彩测量系统，配套软件，色彩标准及服务在内的创新颜色管理解决方案。爱色丽凭借其在颜色创想，选择，测量，配制，交流及匹配上的专业优势帮助用户准确及时有效地得到所需颜色，实现产品优化并降低成本。爱色丽产品广泛应用于印刷，包装，摄影，设计，视频，汽车，涂料，塑料，纺织，牙齿护理及医疗等行业。公司总部位于美国密歇根州大激流市，在亚洲和欧洲均设有地区总部和办事机构，为全球各地的客户提供产品和服务。了解更多信息，欢迎访问公司网站 ************ (中文) *************