青岛招聘

Job Description:
This role will support the customer-centric digital strategy to acquire customers, grow AUM and enhance brand awareness though a solid social media strategy and creative executions that generates substantial customer interest and conversation through online seeding, tactical promotions, bloggers' outreach, etc.
- Social Media strategy and executions
- Develop social media strategy to support customer acquisition and customer relationship deepening to meet business objectives (customer numbers and AUM)
- Responsible for running social media campaigns that enhances Breeze Banking brand awareness and position the bank as the most innovative consumer bank in China
- Cultivate and deepen online and offline relationships with selected Key Opinion Leaders and media/reporters
- Work closely with selected branches to integrate online engagement with offline micro-marketing events or local activities
- Deliver unique customer experiences that differentiate Breeze Banking from competition
- Content Marketing
- Develop compelling content (text or multimedia) that engage customers online and establish SCB as a thought leader in next-generation banking
- Work with other departments to develop creative rotation plans and reiterative test-and-learn programs that helps achieve business objectives
- Creatively delight and surprise customers through digital and non-digital channels to generate internet word-of-mouth

Requirement:
The ideal candidate is someone who has deep domain knowledge on social media marketing and understands the social media space in China very well. He/she lives and breathes social media and understands the power of using compelling content to engage with our target audience. He/she must be extremely creative and is able to think outside of the box. Some of the desired attributes include:
- A bachelor or master degree from a reputable university in any discipline
- At least 2 years of working experience in digital marketing, social media or ePR
- Bilingual in Chinese and English. Good command of the English language
- Social media savvy, ideally already with substantial digital footprint
- Tech-savvy, and is not afraid to learn new things and to accept new challenges
- A very strong communicator, able to articulate both verbally and in writing
- Able to work independently and in group
- Experience working with online KOL and traditional media/reporters is advantageous
- Entrepreneurial and is comfortable working with uncertainty

  
  渣打是一家领先的国际银行集团，业务网络遍及全球59个最有活力的市场，为来自142个市场的客户提供服务。渣打网络与“一带一路”沿线市场的重合度超过75%。渣打的使命是利用独特的多样性促进商业繁荣和增进人类福祉。渣打的文化传承和企业价值都在品牌承诺-- “一心做好，始终如一（here for good）”中得到充分体现。
  
  渣打集团有限公司在伦敦及香港的交易所上市。
  
  作为扎根中国历史最悠久的国际性银行之一，渣打从1858年在上海设立***分行开始，在华业务从未间断。2007年4月，渣打银行（中国）有限公司成为第一批本地法人化的国际银行。目前，渣打中国的营业网点已覆盖近30个沿海和内陆城市，充分显示了渣打对中国市场的长远承诺。
  
  2021年，渣打银行赢得来自政府、行业机构和媒体颁发的诸多奖项和荣誉，包括： “一带一路”绿色投资原则能力建设领袖奖、广东省金融创新奖三等奖、债券通优秀做市商、CIPS跨境支付结算卓越参与者、《澎湃》年度外资银行、《华尔街见闻》年度卓越外资银行、《彭博商业周刊》年度银行卓越大奖、《21世纪经济报道》卓越大湾区银行、《金融界》杰出风险控制管理奖、《经济观察报》年度卓越零售银行、《界面》年度臻善企业、财富管理获《证券时报》ESG实践天玑奖、《贸易金融》***供应链金融银行、《亚洲银行家》中国***顾客忠诚度项目/应用奖、The Assets***交易银行、***流动资金管理银行、“国际金融论坛”全球绿色金融创新奖、“中国企业社会责任国际论坛”金蜜蜂企业、智联招聘中国年度优选雇主等。