产品专员
科乐收农业机械（山东）有限责任公司
- 公司规模：150-500人
- 公司性质：外资（欧美）
- 公司行业：机械/设备/重工
职位信息
- 发布日期：2017-06-12
- 工作地点：潍坊
- 招聘人数：1人
- 学历要求：大专
- 职位月薪：0.8-1万/月
- 职位类别：商务主管/专员
职位描述
职位描述：
Main Tasks:
1. In conjunction with the sales and marketing leaders, define a differentiating product marketing strategy that helps meet growth targets. And managing the sales & marketing programs that drive demand for products
2. Analyzing the input from the marketing research colleague to support product (CP/WH) pricing and promotional strategy with the sales and marketing leaders before the season. Planning the launch of new products and releasing, managing the cross-functional implementation of the plan.
3. Looking at many streams of data on a local, regional or national level to determine the demographics and buying trends of current and potential customers. Being the expert on your buyers, how they buy and their buying criteria;
4. I***estigating competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices, being the expert on your competition and how to crush them.
5. Driving development of product (CP/WH) positioning, messaging and value propositions that differentiate products in the market.
6. Communicating the value propositions and differentiating attributes of the products (CP/WH) to the sales team and develop the sales tools and training that support the selling process.
7. Coordinating marketing strategies across six sales branch regions to best share and leverage knowledge and information of product
任职资格：
1、Bachelor degree in business or marketing.
2、3 to 5 years product marketing experience in relevant industry.
3、Excellent communication skills both in writing as well as in speaking, strong team working character, independent working style, stress resistance and able to set priorities.
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Main Tasks:
1. In conjunction with the sales and marketing leaders, define a differentiating product marketing strategy that helps meet growth targets. And managing the sales & marketing programs that drive demand for products
2. Analyzing the input from the marketing research colleague to support product (CP/WH) pricing and promotional strategy with the sales and marketing leaders before the season. Planning the launch of new products and releasing, managing the cross-functional implementation of the plan.
3. Looking at many streams of data on a local, regional or national level to determine the demographics and buying trends of current and potential customers. Being the expert on your buyers, how they buy and their buying criteria;
4. I***estigating competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices, being the expert on your competition and how to crush them.
5. Driving development of product (CP/WH) positioning, messaging and value propositions that differentiate products in the market.
6. Communicating the value propositions and differentiating attributes of the products (CP/WH) to the sales team and develop the sales tools and training that support the selling process.
7. Coordinating marketing strategies across six sales branch regions to best share and leverage knowledge and information of product
任职资格：
1、Bachelor degree in business or marketing.
2、3 to 5 years product marketing experience in relevant industry.
3、Excellent communication skills both in writing as well as in speaking, strong team working character, independent working style, stress resistance and able to set priorities.
职能类别： 商务主管/专员
公司介绍
科乐收农业机械(山东)有限责任公司是德国CLAAS集团旗下独资子公司，是集科研开发、生产、销售服务于一体的现代农业装备制造企业。德国CLAAS公司成立于1913年，专注农机研发制造一百余年，是全球农机行业领军企业之一。为加快布局全球化步伐，2014年和山东金亿机械公司合资成立科乐收金亿农业机械有限公司，2016年10月完成独资。山东高密厂区是CLAAS系列产品的完美延伸，致力于提供适应中国市场的产品，其前身山东金亿机械制造有限公司，始建于1958年，专注农机研发生产50余年。“春雨”品牌系列农业装备产品是国内知名品牌。
联系方式
- 公司地址：地址：span柏城镇三真大道北首