青岛 [切换城市] 青岛招聘

智能数码策划Smart Digital Planner

职位信息

  • 发布日期:2017-02-15
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:2年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:10-15万/年
  • 职位类别:其他  

职位描述

职位描述:
PURPOSE OF THE JOB
The Smart Digital Planner is a digital-savvy communications professional with experience designing and executing consumer experiences for brands in a channel agnostic world. The Smart Digital planner conveys the evolution of the consumer experience and use our strategic marketing platform to align our clients overall business objectives to the most efficient use or our medias direction, and makes actionable recommendations to optimize all their campaign needs using our innovative unique internal SMART DMP.

ACCOUNTABILITIES:
1.Client Immersion: intimately understand (through primary and secondary research) our clients’ businesses
2.Support client & business leader in accurately planning campaigns interactions specific to client challenges/objectives. (Focus on FMCG brands).
3.Possess an understanding of analytics to do the best use of available data in order to anticipate campaign results and be able to determine outcomes and return on investment
4.Possess an understanding of web analytics and be able to determine measurable outcomes and return on investment & Provide ongoing updates to account teams of industry trends, issues, and best practices.
5.Support client presentations and business development efforts with strategic thinking, research and analysis – pre & post campaigns
6.Demonstrated ability to conduct senior-level interviews and facilitate group discussions/working sessions
Excellent communication skills required, with the ability to write succinctly, while still being engaging
7.Collaborate effectively with IT manager, AMS specialist and functional users at all levels. when needed
8.Other assignments required by team leader.

JOB COMPETENCIES
1.Interpersonal and communication skills
2.Problem solving capabilities
3.Systematical thinking & autonomy
4.Rigorous Methodology & regular reporting

BACKGROUND REQUIREMENTS
1.Bachelor or University degree Information technology major or relative studies or experiences
2.2+ years' experience on similar position/work.
3.Familiar with advertising & marketing
4.Professional command of English on writing and speaking.
5.Good team work spirit.
6.Capability on for self-improvement.

职能类别: 其他

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公司介绍

Group introduction:
JCDecaux is the Largest outdoor advertising company in the world.
Located in 56 countries, with a turnover above 2,350 million, of which 72% comes from abroad, 9,900 employees, our growing group is nowadays one of the worldwide leaders in outdoor communication. The group is famous for its creativity, its ability to innovate and the quality of its products.

JCDecaux Momentum Shanghai Airport Advertising Co., Ltd is a joint venture established in 2005 by Shanghai International Airport (SIA), JCDecaux Pearl & Dean Ltd and Shanghai Momentum Media & Advertising Co. Ltd to operate and develop all the indoor and outdoor advertising media in both airports in Shanghai Pudong International Airport and Hongqiao International Airport.

集团简介:
德高集团是全球***的户外广告公司。
其设在56个国家的分公司,拥有超过23.5亿美元的营业额,其中72%来自法国以外地区,全球9,900名员工,我们是时下户外广告传媒的全球领导者之一。集团以创意著称,其创新能力和产品的质量有目共睹。

上海机场德高动量广告有限公司是由上海国际机场(SIA),法国德高贝登有限公司及上海动量传媒有限公司共同成立于2005年,经营和发展上海浦东国际机场和虹桥国际机场的所有室内和户外广告媒体。目前,公司逐步向数字化迈进,致力于在适当的地点为目标乘客提供其感兴趣的信息。

联系方式

  • Email:rita.che@samdecaux.com.cn
  • 公司地址:地址:span上海市浦东南路1118号鄂尔多斯国际大厦8楼