产品市场经理
青岛森博企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:民营公司
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2017-01-29
- 工作地点:青岛
- 招聘人数:1人
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1.5-2万/月
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
职位描述:
DESCRIPTION OF THE ACTIVITIES & SCOPE OF AUTHORITY & PERFORMANCE INDICATORS
主要业务、职权范围及业绩指标
1. Marketing Intelligence
1) Collect information of industry, market, competition, and technical input from downstream market segments in a systematic and timely way via various sources, to draft out market study reports including defined market strategy and route to market proposals
2) Structure & analyze information in collaboration with internal and external resources
3) Work together with global market management team to build a local information infrastructure in cooperation with central business intelligence functions and maintain contact with external information suppliers.
4) Conduct market surveys, to understand the voice of the customers, their met and unmet needs by contextual interviews.
2. Industry Analysis
1) Support senior BU management for strategic projects and new business development
2) Conduct industry analysis and build company profiles for targeted segments and companies.
3) Identify and analyze new growth opportunities derived from our existing product portfolio and/or based on current or new competencies.
4) Monitor market & technology trends and evolutions in selected segments
3. Participate or lead projects to identify opportunities and advise actions to capture opportunities
1. Identify and assess new business development projects. Explore and analyze attractive targets.
2. Draw up and present a business case;
3. Present and defend the business cases and projects to BU management.
Performance indicators 业绩指标:Independently prepare documents for projects as requested, quality of the proposal and presentation.
4. Develop x+1 and x+5 plans for China market
Mix, price and volume inputs; meet corporate timelines
5. Define and implement business models and product / service concepts.
1. Establish pricing, distribution channels
2. Manage product portfolio including product positioning; Volumes, margins, market penetration
6. Monitor plant profitability by segment and region and implement strategic changes as necessary (price changes, product standardization or rationalization, etc.) to maintain a minimum contribution from routine sales activities
Updated price lists; regular and timely reporting
7. Develop and manage a market database to enable the business to track market trends by segment and customer.
Market intelligence collection and analysis
V. CONTEXT DESCRIPTION & DIMENSIONS 上下级工作流程、下属人数及其他相关信息
The job holder will report directly to Senior Business Development Manager ISW North Asia. There is no direct subordinate to this position.
VI. ESSENTIAL SKILLS & COMPETENCIES 必需的教育、培训及相关工作经验等:
1. University master degree with engineering, business, managerial or marketing background.
2. Over 3 years of relevant experience in collecting, analyzing, interpreting, and presenting business information in a B-to-B environment. Experience in steel or wire industry will be a plus.
3. A healthy curiosity and persistence in collecting information.
4. Strong analytical skills and a good affinity with figures and analytical concepts and tools.
5. Project management skills.
6. Strong interest in new technologies, processes and industrial products.
7. Dynamic, creative, and result driven.
8. Strong communication skills in Mandarin and English.
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DESCRIPTION OF THE ACTIVITIES & SCOPE OF AUTHORITY & PERFORMANCE INDICATORS
主要业务、职权范围及业绩指标
1. Marketing Intelligence
1) Collect information of industry, market, competition, and technical input from downstream market segments in a systematic and timely way via various sources, to draft out market study reports including defined market strategy and route to market proposals
2) Structure & analyze information in collaboration with internal and external resources
3) Work together with global market management team to build a local information infrastructure in cooperation with central business intelligence functions and maintain contact with external information suppliers.
4) Conduct market surveys, to understand the voice of the customers, their met and unmet needs by contextual interviews.
2. Industry Analysis
1) Support senior BU management for strategic projects and new business development
2) Conduct industry analysis and build company profiles for targeted segments and companies.
3) Identify and analyze new growth opportunities derived from our existing product portfolio and/or based on current or new competencies.
4) Monitor market & technology trends and evolutions in selected segments
3. Participate or lead projects to identify opportunities and advise actions to capture opportunities
1. Identify and assess new business development projects. Explore and analyze attractive targets.
2. Draw up and present a business case;
3. Present and defend the business cases and projects to BU management.
Performance indicators 业绩指标:Independently prepare documents for projects as requested, quality of the proposal and presentation.
4. Develop x+1 and x+5 plans for China market
Mix, price and volume inputs; meet corporate timelines
5. Define and implement business models and product / service concepts.
1. Establish pricing, distribution channels
2. Manage product portfolio including product positioning; Volumes, margins, market penetration
6. Monitor plant profitability by segment and region and implement strategic changes as necessary (price changes, product standardization or rationalization, etc.) to maintain a minimum contribution from routine sales activities
Updated price lists; regular and timely reporting
7. Develop and manage a market database to enable the business to track market trends by segment and customer.
Market intelligence collection and analysis
V. CONTEXT DESCRIPTION & DIMENSIONS 上下级工作流程、下属人数及其他相关信息
The job holder will report directly to Senior Business Development Manager ISW North Asia. There is no direct subordinate to this position.
VI. ESSENTIAL SKILLS & COMPETENCIES 必需的教育、培训及相关工作经验等:
1. University master degree with engineering, business, managerial or marketing background.
2. Over 3 years of relevant experience in collecting, analyzing, interpreting, and presenting business information in a B-to-B environment. Experience in steel or wire industry will be a plus.
3. A healthy curiosity and persistence in collecting information.
4. Strong analytical skills and a good affinity with figures and analytical concepts and tools.
5. Project management skills.
6. Strong interest in new technologies, processes and industrial products.
7. Dynamic, creative, and result driven.
8. Strong communication skills in Mandarin and English.
职能类别: 产品/品牌经理 市场/营销/拓展经理
关键字: 市场经理
公司介绍
森博企业管理咨询有限公司是山东一家专业的综合性猎头公司,我们立足山东,具有全国范围业务能力的高端人才寻访服务机构。森博猎头公司拥有训练有素的专业猎头团队和丰富的猎头行业经验,为国内优秀企业进行高尖端人才寻猎、甄选推荐,提供优秀人才引进、配置和组建解决方案的专业人力资源服务提供商。
Senbo-Hunters猎头的服务的优势领域以外企制造业,大型股份集团企业,重工机械和快消以及化工、房地产,这五大行业为核心的优势行业,同时涉及商业零售快消等行业,致力于为中外优秀企业推荐几十万到百万年薪职位的CEO、总经理、副总、总监、高级经理、高端专业技术人才和其它特殊人才。
我们专注服务的客户群,主要集中在进入中国的跨国企业、外资企业、知名的中国民族企业、快速成长的新兴企业。森博团队拥有娴熟的沟通能力,尤其擅长为外企在华发展推荐需要的高、中层职位和关键职位,而为中国公司引入高端的现代职业人才,协助企业建立国际化、职业化的管理团队更是森博猎头的强项。”
“因为专业,所以信赖”森博的专业和专注以及优势赢得了众多客户的信赖,与我们合作的客户全国知名的百强企业,跨国500强企业等。顾问团队均是具有十年以上的企业中高层得专业HR经理、总监,他们具有深厚的企业管理、人力资源管理、心理学工作背景,丰富的猎头实践经验,广泛的人脉资源。
在人才竞争化的今天,森博愿与您携手,创造更好的辉煌。
公司邮箱:qdsenbo@163.com
Senbo-Hunters猎头的服务的优势领域以外企制造业,大型股份集团企业,重工机械和快消以及化工、房地产,这五大行业为核心的优势行业,同时涉及商业零售快消等行业,致力于为中外优秀企业推荐几十万到百万年薪职位的CEO、总经理、副总、总监、高级经理、高端专业技术人才和其它特殊人才。
我们专注服务的客户群,主要集中在进入中国的跨国企业、外资企业、知名的中国民族企业、快速成长的新兴企业。森博团队拥有娴熟的沟通能力,尤其擅长为外企在华发展推荐需要的高、中层职位和关键职位,而为中国公司引入高端的现代职业人才,协助企业建立国际化、职业化的管理团队更是森博猎头的强项。”
“因为专业,所以信赖”森博的专业和专注以及优势赢得了众多客户的信赖,与我们合作的客户全国知名的百强企业,跨国500强企业等。顾问团队均是具有十年以上的企业中高层得专业HR经理、总监,他们具有深厚的企业管理、人力资源管理、心理学工作背景,丰富的猎头实践经验,广泛的人脉资源。
在人才竞争化的今天,森博愿与您携手,创造更好的辉煌。
公司邮箱:qdsenbo@163.com
联系方式
- Email:qdsenbo@163.com
- 公司地址:地址:span开发区长江中路467号