莆田招聘

1. Purpose of Position：
· Manages the business and its marketing activities of assigned products


2. Main Responsibilities:

Position Responsibilities
· Strategic Thinking
Ø Recommends brand / sub-category strategies based on the evaluation of available information
Ø Proactively monitor and respond to consumer/shopper trends, competitive threats, brand issues and opportunities
Ø Formulates specific brand / sub-category plans that consistent with overall category / company goals.
Ø Sells concept and ideas to management

· Marketing Planning
Ø Translates consumer insights into brand / sub-category strategies and marketing plans
Ø Builds and defends market share with plans aligned to brand / sub-category strategy
Ø Develops comprehensive understanding of brand equity, target market and positioning relative to competitors
Ø Identifies new ways to grow the category by educating consumers and by increasing penetration and usage

· Innovation

Ø Draws on consumer insights and related competitive information for new product development
Ø Finds creative ways to generate new products ideas
Ø Implements new product development projects according to plan
Ø Initiates brainstorming / concept development programs
Ø Suggests new ideas to improve product performance
Ø Identifies new ways of solving day-to-day problems

· Business and Financial Analysis
Ø Understands the profitability driver and provides thorough analysis for making fact-based decisions
Ø Examines every opportunity for margin improvement / creative ideas to grow profitability
Ø Periodically check brand / sub-category P&L against financial goals (NSV, VC and OI)
Ø Demonstrates cost consciousness, clear understanding of marketing budget and contractual agreement with agencies, control of marketing expenditure with up to date spending, record and supporting documentation
Ø Prepares accurate and timely report i.e. retail audit, marketing data for management, yearly marketing plan, promotion/campaigns evaluation etc.

· Consumer and Shopper Insights
Ø Masters consumer/shopper insights to drive brand / sub-category growth
Ø Recognizes the benefits consumers seek and identifies unmet consumer needs
Ø Capitalizes on relevant data about consumer/shopper trends, usage and segments
Ø Looks for emerging consumer trends / needs for new product opportunities
Ø Executes research projects that support brand/sub-category strategies
Ø Reviews research designs and methodologies vis-a-vis business and research objectives
Ø Exploits consumer and shopper understanding to create product differentiation

· Promotion Effectiveness
Ø Develops innovative, consumption-driving promotions that are profitable
Ø Measures return on investment through post promotion evaluation
Ø Finds opportunities to improve effectiveness of current promotion and merchandising:.
Ø Leveraging the use of the various tools such as the Internet, NED channel etc
Ø Has a good grasp of the various promotion mechanics and their relative success
Ø Prepares promotional brief / plan
Ø Identifies opportunities based on emerging promotional trends

· Advertising: Creative and Media

Ø Prepares clear, insightful and thorough creative and media briefs to guide the agency
Ø Works with Legal & R&D to achieve the most competitive visual and copy communication possible (both pack and creative like POP, TVC, Print )
Ø Stays abreast of developments and implications in technology and the dynamic media / communication environment

· Trade / Sales Understanding
Ø Works with trade marketing / sales for optimal understanding and resolution of merchandising, promotion and distribution issues
Ø Knows how shoppers respond to product features such as price, size and packaging
Ø Exploits opportunities and works with sales to increase distribution
Ø Draws business insights from trade visit and store checks
Ø Uses sales and trade knowledge in developing and implementing marketing programs.

· Cross-Functional Collaboration

Ø Works collaboratively across functions and categories.
Ø Knows how business decisions impact the supply chain
Ø Uses consumer and customer data to optimize SKUs
Ø Develops strong working relationships with professionals in other departments.
Ø Organizes and facilitate discussions in cross-functional team meetings
Ø Tracks and keep team members informed of project status / updates
Ø Seeks inputs and commitments from cross-functional teams for project implementation

· Executional Excellence
Ø Masters the critical activities and resources required to deliver on time and on budget.
Ø Develops project timeline with detailed components, making it clear who is responsible for each action.
Ø Understands the costs and timing required to meet timeline
Ø Connects and communicates with the key people across functions for fast, effective decision making and implementation
Ø Own and track the project timeline to move projects forward
Ø Monitors progress during and post new product launch, identify success and setbacks and capture learnings for future improvements.
Ø Initiates appropriate application of, and follow through of, all marketing activities and project assignments (i.e. ensures preparation of accurate paperwork, collects authorization, distributes documents)
Ø Conducts regular market visits to gather, report and disseminate information in relate to competitor activities, market scenario, pricing, merchandising, consumers and shoppers.
Ø Maintains correct and complete filing of all relevant documents on a timely manner
Ø Executes different day-to-day activities as job demands



3. Position qualifications:

Educational requirement
Ø Bachelor or above

Working Experience and Technical Skill required
Ø Minimum 1 years working experience in the multi-national FMCG industry with experience in new product development and media creative.

Personal characters
Ø Innovative, analytical, logical thinking and consumer oriented mindset (business sense is vital)
Ø Capable to handle massive tasks
Ø Careful, diligent, eager to learn
Ø In-depth understanding of consumer insights, understand the various research tools and methodology
Ø Good understanding of trade/channel environment
Ø Effective communication and presentation skill with good command of English
Ø Strong team player and demonstrate effective interpersonal skills

Other Requirements
Ø Good English communication skill – both oral and written.
Ø Computer skills in Excel, Power Point and Word.

Consumer First Quality Integrity Ownership Innovation
以客为先 质量 正直 主人翁精神 创新
A Culture of Ownership 主人翁精神的文化
At Kraft Heinz, we believe to be the best, we need the best – the best brands, the best processes, and most importantly, the best people. Kraft Heinz is transforming the food industry with bold thinking and unprecedented results. We’re looking for motivated, innovative talent to join our team. Our value of Ownership and focus on meritocracy are two exciting elements of the Kraft Heinz culture. They create an environment of empowerment unique to our company and provide high-potential employees with unlimited growth opportunity.
在卡夫亨氏，我们致力于成为***的食品公司，我们也需要***的—包括***的品牌、最优的流程，以及最重要的是，最***的人才。卡夫亨氏正以大胆的设想和前所未有的成果对食品行业进行改革创新。我们现正搜寻主动积极并具创新思维的人才加入团队。主人翁精神和绩效导向是体现卡夫亨氏文化的最生动的两项元素。这为公司创造了向员工授权的独特环境，并为高潜力的员工提供无限的发展机会。

Do you have What It takes? 你具备成功所需的一切吗？
In our progressive meritocracy, we want original ideas for success. We offer the resources and financial rewards of a global corporation, while providing you the autonomy to take ownership of your work and achieve results from your first day. If you’re eager to own your career and deliver results, this is the place for you. We offer exciting opportunities across all APAC countries in functions like Manufacturing, Supply Chain, People & Performance, Logistics and Finance.
在我们绩效导向的进程中，我们渴望得到迈向成功的创新想法。我们提供跨国企业的资源和经济回报，并从你的***天开始就提供自主权让你发挥主人翁精神以达成目标。如果你渴望掌握自己的事业并期待达成目标，那么卡夫亨氏将会是你的不二之选。我们在亚太区多个国家的不同职能部门提供激动人心的职业机会 ，如生产、供应链、人力资源、物流以及财务等。


A GLOBAL FOOD POWERHOUSE 一个全球的食品巨头
Co-headquartered in Pittsburgh and Chicago, The Kraft Heinz Company has an unparalleled portfolio of powerful and iconic brands.
拥有匹兹堡和芝加哥作为联合总部，卡夫亨氏拥有强大且有标志性的品牌组合。
27.4bn in net sales (2015 pro forma)
274亿净销售额 （2015年估值）
#5 food and beverage company in the world
世界第5大的食品饮料公司
8 $1 billion+ brands based on retail sales
8个零售额超过10亿美元的品牌
40+ countries with dedicated KHC employees
40多个不同国家的员工
2bn+ meals to hungry children over the last decade through philanthropic focus
在过去20年通过慈善活动为饥饿儿童捐赠超过20亿份营养包

To Be the Best Food Company, Growing a Better World.
成为***的食品公司，创造一个更美好的世界

登录卡夫亨氏招聘网站，了解职位信息：
***********************************/en-US/KraftHeinz_Careers