Product Manager ( Focus on Sales)
上海协程商务信息咨询有限公司
- 公司规模：少于50人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-11-05
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语良好
- 职位类别：产品/品牌经理 销售经理
职位描述
This is a Food Company.
Role, Responsibility and Scope
1. Understand consumer behavior and insight, as well as competitive environment, by conducting researches and internal data analysis.
2. Properly understand and follow company strategy to work out and execute marketing plans accordingly
3. Be creative on brand communication and consumer promotions to achieve good performance and cost effectiveness.
4. Contribute valid ideas on new product development and innovations to explore the market potential and to expand business.
5. Monitor and analyze sales performance by SKU, by channel, and by regions, to understand brand healthiness, then response and react quickly.
6. Support and input in other areas related to product and brand management.
Key Performance Indictors
1. Achieve annual sales target of both existing products and new products.
2. Develop break-through concept and product, and then successfully launch it according to the plan.
3. Work out creative and effective promotional plans, and execute smoothly with the project team.
4. Control the A&P expenses well, according to the annual budget.
Organization Relationship (internal/external)
1. Closely work with Trade Marketing and Sales team for promotional plans and executions.
2. Closely work with R&D team to develop new products or for renovation projects.
3. Well communicate with other related functional departments when needed, including finance, purchasing, planning, production, logistics, etc.
4. Maintain good work relationship with external partners, like research house, advertising agency, suppliers, etc.
Knowledge, Skill, Experience Requirements
1. Bachelor degree, over 5 years, Solid marketing experiences in FMCG industry.
2. Good English skills, especially on written English.
3. Good at reporting and documentation by Word, Excel and PPT.
4. Willing to take challenges, and result-oriented
5. Open minded and quick learning
6. Good communication and team working
Role, Responsibility and Scope
1. Understand consumer behavior and insight, as well as competitive environment, by conducting researches and internal data analysis.
2. Properly understand and follow company strategy to work out and execute marketing plans accordingly
3. Be creative on brand communication and consumer promotions to achieve good performance and cost effectiveness.
4. Contribute valid ideas on new product development and innovations to explore the market potential and to expand business.
5. Monitor and analyze sales performance by SKU, by channel, and by regions, to understand brand healthiness, then response and react quickly.
6. Support and input in other areas related to product and brand management.
Key Performance Indictors
1. Achieve annual sales target of both existing products and new products.
2. Develop break-through concept and product, and then successfully launch it according to the plan.
3. Work out creative and effective promotional plans, and execute smoothly with the project team.
4. Control the A&P expenses well, according to the annual budget.
Organization Relationship (internal/external)
1. Closely work with Trade Marketing and Sales team for promotional plans and executions.
2. Closely work with R&D team to develop new products or for renovation projects.
3. Well communicate with other related functional departments when needed, including finance, purchasing, planning, production, logistics, etc.
4. Maintain good work relationship with external partners, like research house, advertising agency, suppliers, etc.
Knowledge, Skill, Experience Requirements
1. Bachelor degree, over 5 years, Solid marketing experiences in FMCG industry.
2. Good English skills, especially on written English.
3. Good at reporting and documentation by Word, Excel and PPT.
4. Willing to take challenges, and result-oriented
5. Open minded and quick learning
6. Good communication and team working
公司介绍
Shanghai XieCheng Consultancy Co., Ltd. was established in July 2000 as one of the earliest professional personnel service agency in the city of Shanghai, which focuses on talent recruitment and executive search.
In November of 2002, XieCheng was granted the business license by Shanghai Municipal Government which made the company one of 202 licensees so far in Shanghai. All the relative business in executive searching, contingency selection and information consulting are legitimate and protected by law.
We have accumulated rich experience and knowledge during the process of cooperating with international companies and extensive human resource networks, which enable us to recommend the most qualified candidates to our clients.
Key Focus:
Automotive Parts
Mechanical
Electronics & Electric
Energy Industry
Aerospace
Pharma.
FMCG
In November of 2002, XieCheng was granted the business license by Shanghai Municipal Government which made the company one of 202 licensees so far in Shanghai. All the relative business in executive searching, contingency selection and information consulting are legitimate and protected by law.
We have accumulated rich experience and knowledge during the process of cooperating with international companies and extensive human resource networks, which enable us to recommend the most qualified candidates to our clients.
Key Focus:
Automotive Parts
Mechanical
Electronics & Electric
Energy Industry
Aerospace
Pharma.
FMCG
联系方式
- 公司地址：上班地址：市区