莆田招聘

Summary：
Lead development of an innovation pipeline for one of Hershey’s global brands in the Sweets Business Unit – with an emphasis on the China, India and the Asian region. This position would lead the innovation strategy to address trends/unmet needs and achieve company growth and profit targets. This includes the identification and assessment of strategic opportunity areas and development of new initiatives from discovery and ideation through to commercialization using the approved stage gate process. Strategies must include the 3 – 5 year growth plan to sustainable commercial success and address the change management needs required to align and excite the organization behind these initiatives. Objectives will be accomplished through leadership of global/regional cross-functional project teams, suppliers and external partners. This position will also include global brand development activities. This position will be located in Hershey’s Shanghai Innovation Center and will require roughly 25-35% travel.
Summary of major duties:
1. Strategy/Positioning of New Products:
? Builds global strategies based upon thoughtful consumer insights, thorough competitive and market analysis and a deep understanding of emerging trends
? Manages the development of established or new brands through the stage gate process. Assist in building/defining positioning for existing/new brands in the pipeline or integrates new proposition with established brand positioning and brand evolution strategy
2. Discovery/Ideation
? Defines strategic platforms, identifies research plans and builds a robust pool of insights and ideas to mine.
? Build an innovation pipeline against strategic platforms to deliver 5 year plan
3. Analysis:
? Analyzes, recommend and lead as appropriate, transactions relevant to the company’s commercial success in new ‘white space’.
? Leads the analysis protocol – business case development, testing and associated hurdles and tracking mechanisms.
4. Planning:
? Plans appropriately through each stage of the innovation pipeline to ensure adequate depth/resources to meet business objectives.
? Leads transition of new products/new business projects to appropriate commercial team.
? Leads the interface between the innovation team and the Regional business teams including: IBM, CBTs, SLT, Strategic Plan and Operating Plan
5. Partnership Management:
? Develop supplier relationships to close internal capability gaps required to meet identify new innovation opportunities
6. Leadership and Organization Alignment (Internal / External Stakeholders):
? This role requires leadership and communication across all parts of the business, engagement and alignment of senior leaders and working through external partners to achieve target results.
7. People Development:
? Attracts, leads, manages, and mentors employees in such a way to ensure retention, development, and superior performance of talent

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
？ Bachelors Degree in Marketing, Business Administration or similar fields; MBA degree required
？ Minimum of 8 years relevant Marketing experience. Progression of successful accomplishments in marketing that includes leadership through ambiguity to identify and commercialize a significant new brand or major new marketing program that delivered target business results. Solid front-end innovation capability including the identification of insights and translation to business growth strategy. Experience with marketing consultant agencies. Previous global project management experiences a plus.
？ Superior strategic thinking and planning
？ Overall business knowledge and holistic general management approach
？ Ability to nurture and contribute to innovation and creative solutions
？ Economic value creation mindset
？ Superior leadership skills
？ Best-in–Class Project Management Skills
？ Outstanding analytical abilities
？ Demonstrated ability to deliver target results
？ Strong verbal and written communicator to wide breadth of audiences including senior management
？ State-of-the-art functional marketing expertise
？ Lifelong learner and strong people developer
？ Ability and willingness for global travel (required)

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。