莆田招聘

Mgr Digital GKI (China)

Summary：

Responsible for driving digital marketing initiatives in local market, with an emphasis on development and deployment across all digital and social media touch points, including mobile marketing and website development.

Major Duties/Responsibilities:

1. Work with Global Digital Marketing team and local marketing leadership to develop and implement overall digital strategies with the objective to elevate The Hershey Company’s brands experience across all touch points.

2. Partner with Global Digital Marketing team to translate global strategies, creative and media plans into locally relevant executions.

3. Partner with Global Digital Marketing and agency teams to develop and manage social engagement platforms, with specific emphasis on creating an experience that is consistent with global objectives and adherent to global social media guidelines, but relevant for local culture and opportunities.

4. Working with local marketing and cross-functional teams and agency partners to manage the execution of all aspects of digital campaigns.

5. Working with local marketing team and agency partners to manage all of the Hershey digital properties to ensure best practice.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

1. Excellent spoken and written English mandatory

2. Strong knowledge of digital landscape on a broad scale as well as locally

3. Excellent communication and people skills - includes influencing and negotiation skills and is comfortable giving presentations to senior leadership team

4. Strong planning and organizational skills - demonstrated ability to independently lead moderate to complex projects.

5. Experience in managing multiple agency partners preferred.

6. Self motivated and highly creative individual, also demonstrates flexibility and initiative.

7. A natural leader who builds loyalty and strong relationships

8. Have worked with global brands

Bonus Points:

1. Manager Professional certification (PMP)

2. MBA Degree

3. Global platform implementation experience, which includes championing the digital needs of the local brand directors

4. Experience working with global decentralized teams

Minimum Education and Experience Requirements:

Bachelor’s degree or higher in related discipline

Current project management and digital experience (global agency or CPG/FMCG industry preferred) with at least 5 years track record

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。