莆田招聘

Summary:

This position should play a key role in the development, implementation and flawless execution of Regional marketing activation programs, including deployment of tailored merchandising tools, execution of sampling and promotions and graphic/activiation agency management.



Major Duties/Responsibilities:

Communication support on key initiatives

? Direct communication of key initiatives (new item launches, consumer promotions) to Regional Field sales force as handed down by Go To Market Manager

? Provide feedback to Go To Market Manager on how to maximize the effectiveness of communication on launches based on regional sales input

? Tailor HQ customer marketing communications to meet the needs of regional field sales force where necessary, with approval from Go To Market Manager

Attend head office/regional office meetings with in support of LKA KAM when necessary (i.e. LKA CPM is unable to travel)

Ensure strong in-store activation programs (sampling, promotion, roadshow etc) with execution excellence

? Work closely with regional sales team on sampling events/channel promotion to ensure field execution consistent with stated desired outcome

? Work with HQ CPM to properly allocate and track the resources (display tools, POSM & etc.) and ensure proper implementation

Audit PG deployment to ensure training is complete, message is on target, and feedback inconsistencies to HQ CPM

Develop and deploy Customized POSM

? Work with local sales team to design and develop creative channel specific display tools for cashier counter, secondary display and mainshelf display

? Conduct POS evaluation to monitor display effectiveness and make recommendations for future improvements

? Manage production house to ensure on time and quality delivery

? Work with HQ Activation Manager to obtain appropriate high resolution graphics and brand treatments to be customized for the channel



Development of all POS materials to be in line with brand VIS standards, and reinforce existing brand equity.

Identify enhanced ROI TP spend opportunities

? Work with HQ CPM to identify out of plan opportunities to drive sales, or ways to improve ROI on already planned promotional activity

? Ensure HQ initiated TP spending reports by region are clearly understood and tracked by Regional Field Sales force

Work with Regional Field Sales to ensure that all required TP spend documentation is sent through to HQ in a timely manner, avoiding year end accounting issues

Sales forecasting & Project based tracking

? Work with Customer Marketing HQ to identify regional sales volume plan and track accordingly - flag both risks and opportunities

? Ensure timely submission of forecast from regional field and distributor partners - analyze submission and flag any irregularities

Tracking of WTD distribution targets on key initiatives such as new launches or customers specific programs

Leadership/Managerial Skills

? Must be a strong self-starter, highly devoted attitude & willing to take-up extra workload within a lean/small team structure

? Polished interpersonal skills & able to work-well with people at all levels in the organization, particularly in sales & marketing related functions

? Good teamwork capability with high integrity; willing to provide coaching/on-the-job training to the team members

? Innovative/creative thinking needed.




Competencies:



Consumer and market-oriented

Demonstrate a breath and depth of consumer / market place knowledge; Demonstrate the ability to understand consumer insight and attribute that to business decision making



Excellent Project Management

Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and work tasks to enable efficient work flow; utilizes best practices to organize people and activities; measures results against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure



Strong analytical & problem-solving skills.

Uses a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and, weighing the pros and cons to arrive at a final decision.



Good interpersonal skills

Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player.



Proficient Computer Skills

Master Microsoft office software including powerpoint, excel, word



Willing to travel




Requirements:

? Bachelor's degree
At least 4 years' experience in a trade marketing position
Good industry knowledge and network of relationships in the industry - with customers, BTL promotion agencies and other business partners
Fluency in Mandarin; fluency in English

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。