莆田招聘

工作职责:

Abrocitinib brand lean for launch excellence and strategy/ promotion

MAREKTING MANAGER

POSITION DESCRIPTION

POSITION SUMMARY

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.

Assist the Senior Marketing Manager or RTAL to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

1. Portfolio Management

- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.

- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target

- Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment

- Input to the country OP plan

- Interface with WWT to gain support

- Prepare report for global & country level internal communication

2. Organization Effectiveness and People Development

- Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of business

- Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs

- For the portfolio lead, develop subordinates through coaching and training programs

3. Resource Management

- Lead team in the portfolio (or big strategic brand) budget planning and control

- Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L

POSITION RESPONSIBILITIES

Accountable

？ Lead portfolio or big strategic brand strategies and plan

？ Review and actively contribute to brands plan and A&P al"location"

？ Lead the review of product life cycle management strategy with cross function team.

？ Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs

？ Interface with WWT to gain support on relevant TA or brand

？ For the big strategic brand marketing manager

？ Promo Meetings: Manage compliance review of materials

？ Develop promotional meetings strategy (with senior marketing manager or RTAL)

？？Validate brand-specific messages, design training (w/medical, regulatory)

？？Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Shared Accountability

？ Develop the OP plan and influence sales targets and brand A&P al"location"s (with BU Lead, GCO , senior marketing manager or RTAL)

？ Long-range forecasting (with BU Lead, senior marketing manager or RTAL)

？ Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL)

？ Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT

？？Develop effective structure with senior marketing manager or RTAL and BU Head.

？？Develop MKT team competency with senior marketing manager or RTAL

ORGANIZATIONAL RELATIONSHIPS

？ RTAL /Sales lead/Business Unit Leads (For big strategic brand, need to all sales team)

？ Global Cross Function

？ Legal Lead

？ Market Access Lead

？ Medical Affairs Lead

？ Regulatory Lead

？ GCO Marketing services, Business Analytics & Insights (BAI)

任职资格:

EDUCATION AND EXPERIENCE

Qualifications:

？ Bachelor degree in Medical or Medicine, Master degree and MBA preferred

？ Proficient oral and written English

？ 5-8 years marketing experience with above18 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

? Demonstrates business acumen

? Acts decisively

? Seizes accountability

? Holds people accountable

? Grows-others

? Leads change

? Self-awareness

? Commits to “One Pfizer”

? Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

? Marketing , Customer and Competitor Insight

? Marketing Execution

? Strategic and Operational Business/Marketing Planning

? Data analysis, interpretation and communications

? Performance and Program Metrics

? Exceptional interpersonal skills

? Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

? Exceptional prioritization –among/across brands, resource-constrained context;

? Vendor management

? Proficiency in the local language as well as English proficiency

辉瑞公司（Pfizer Inc.）创建于1849年，迄今已有160多年的历史，总部位于美国纽约，是目前全球***的以研发为基础的生物制药公司。辉瑞致力于运用创新的科学技术以及全球资源来改善每个生命阶段的健康和福祉。
我们的目标是“不断创新为患者带来能显著改善其健康的药物”。我们的使命是“成为一家卓越的创新型生物制药公司”。
2012年辉瑞公司全年合计收入590亿美元，研发投入78亿美元。辉瑞在全球拥有9万多名员工，59家生产基地，业务遍及全球150多个国家和地区。2012年财富全球500强企业中辉瑞排名126位。
目前辉瑞公司的产品覆盖了包括化学药物、生物制剂、疫苗、健康药物、动物保健品等用于人类、动物和消费者保健等诸多广泛而极具潜力的治疗及健康领域，同时其卓越的研发和生产能力处于全球领先地位。
在人类和动物药品的发现、开发和生产过程中，辉瑞始终致力于奉行严格的质量、安全和价值标准。每天，分布在世界各地的辉瑞员工致力于促进当地医疗卫生的发展以及探索能够应对当今最为棘手疾病的预防和治疗方案。
辉瑞还与世界各地的医疗卫生专业人士、政府和社区合作，支持世界各地的人们能够获得更为可靠和可承付的医疗卫生服务。这与辉瑞作为一家世界领先的生物制药公司的责任是一致的。160多年来，辉瑞一直努力为人们提供更好、更优质的服务。
辉瑞生物制药目前在华上市的创新药物已超过50个，其治疗领域涵盖了心脑血管及代谢、抗感染、中枢神经、抗炎镇痛、抗肿瘤、泌尿、疫苗及等诸多领域。其中如立普妥®、络活喜®、万艾可®、舒普深®、希舒美®、沛儿®、索坦®许多产品在市场上处于领先地位。为了让中国的广大患者能及时接受与全球同步的先进的药物治疗，辉瑞未来将进一步加大和加快在华新药引进和上市的力度和速度。
辉瑞健康药物旗下的善存®、钙尔奇®、惠菲宁®等消费保健产品也在中国市场家喻户晓，并以其优异的品质深受广大消费者的青睐；辉瑞旗下的硕腾动物保健品*为中国的动物保健市场提供各类领先的动物疫苗和动物药品。

At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products of healthcare industry and many of the world's best-known healthcare products such as Centrum. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 160 years, Pfizer has worked to make a difference for all who rely on us.