莆田招聘

Brand Ambassador for Altos/Olmeca in local market.

Act as representative and image of the brand at trainings with bartenders, clients, media, On-P Staff, sales team, final consumer and potential consumer. To ensure and verify Brand visibility at point of purchase in all channels, with special focus on main regions for the Brand. In charge of support for commercial-trade team, in order to help product listings, activations and visibility.

1. Brand Education/ Trainings:

• The Brand Ambassador must become a brand expert on practical matters, product making, brand guidelines and brand education towards key opinion leaders, final consumer and media influencers.
• Along with sales force: extensive and continue education to internal clients and external about the characteristics, key messages of the brand and its difference from competitors
• Introduction and professional tasting of the product to potential clients, ON-P Staff, Salesforce, Media, Key opinion Leaders. Supporting the positioning of the brand in the most effective way.
• Approach to final consumer and tur them into House of Tequila brands consumers through product tastings and trainings

2. Brand development in top clients:

• To identify opportunities at top clients venues, along the sales team, and share them with the local brand team in order to make the best out of it.
• To develop an action plan along sales/marketing team for each main client. Plan to be validated by his boss in line and implemented as well as supervised by the brand ambassador himself.
• To improve the visibility and identification of opportunities (for example, better visibility of the bottle, production of communication materials and displays)

3. Bartender Community Management and Ambassador Program (Altos Focus)

• Work closely with brand manager to leverage brand owner initiatives and advocacy programs as the assets to drive recruitment, engagement and retaining of bartender.
• Design and roll out an industry leading education & training program across Trendy Bar universe nationally, in order to build their preference to use Olmecat/Altos.

4. Public Relations&Social Media:

• Adopt the image of the brand when in the presence of clients and Brand consumers.
• Be present at all Brand events, launches, one-off events as well as sponsored events.
• To recruit and convert the target consumer through trial of the product.
• To be active, relevant and timely in his own Social Media in order to amplify all brand messages to generate awareness.

5. Direct support to brand managers:

• Support of the application, follow up, evaluation and detection of opportunities in the annual Brand plan in both channels and public relations events.
• Information report of the best practices to help in brands planning and execution of activities.
• Development and presentation combined with the Brand for new initiatives and best practices.
• Monitoring of the competition: research, analysis and information about competitor activity in both channels as well as strategies or price changes.

Experience & background:

• Total experience should be minimum 1 year in spirits industry or in marketing or trade marketing departments or hospitality industry, bartending experience.
• Experience in PR, talking in public
• Basic knowledge spirits
• Good tasting skills
• Food appreciation and pairing
• Events logistics and public relations
• Mixology knowledge
• Chinese speaker who can communicate at work in English

关于保乐力加
保乐力加在全球烈酒和葡萄酒行业排名第二，2020财年合并销售额为84.48亿欧元。自1975年由Pernod和Ricard两家公司合并成立以来，集团通过快速有机增长和收购保持长期而稳定的发展，其中包括2001年收购施格兰部分业务，2005年收购联合多美，以及2008年收购Vin & Sprit。保乐力加拥有全球排名前100的烈酒品牌中的16大品牌，以及众多享誉世界的品牌，覆盖了丰富的产品门类，主要核心品牌包括：绝对伏特加（伏特加）、力加（茴香酒）、百龄坛、芝华士、皇家礼炮和格兰威特（苏格兰威士忌）、尊美醇（爱尔兰威士忌）、马爹利（干邑）、哈瓦纳俱乐部（朗姆）、必富达（金酒）、马利宝（力娇酒）、玛姆和美丽时光（香槟）以及杰卡斯、博岚歌、帝国田园和金舞（葡萄酒）等。保乐力加的品牌遍布全球160多个市场，并在73个市场拥有自己的销售团队。

保乐力加倡导的分权管理模式使全球19,000名员工都是集团“创享欢聚”愿景的代言人。正如集团在2018年实施的“转型驱动加速”三年战略中所强调的，保乐力加的战略重心是对所有利益相关方的长期收益增长进行投资，并坚持三大核心价值观，即：创业精神、相互信任以及道德感。此外，保乐力加还隆重推出了《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，积极倡导“好时光，好地方”。为了表彰保乐力加对可持续发展和理性消费的长期承诺，Ecovadis授予集团黄金评级，Vigeo Eiris则在饮料业评比中将集团排在***。保乐力加也位列为联合国全球契约领袖公司（Global Compact LEAD）。保乐力加在纽约泛欧证券交易所（Euronext）上市（股票代码：RI; 证券号：FR0000120693)，且是法国巴黎CAC 40指数的成员。

关于保乐力加中国
在中国，保乐力加是进口酒类国际集团中的翘楚。早在二十多年前，一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场，并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购，进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝，2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入，公司强大的产品组合得到不断丰富。

目前，保乐力加在中国拥有一家独资贸易公司 —— 保乐力加（中国）贸易有限公司，总部位于上海，分销网络覆盖全国，并在北京、广州、厦门、武汉等地设有分公司。

在集团业务和旗下核心品牌在中国市场迅猛发展的同时，也积极着眼于中国社会的可持续发展。不仅响应集团推出的《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，更积极倡导“好时光，好地方”。保乐力加为推动中国社会可持续发展所作的努力得到了社会各方以及业界的认可，并因此屡获殊荣。