通路行销经理,PPA与价格分析
亿滋食品企业管理(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-10-03
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位类别:市场通路经理/主管 市场企划经理/主管
职位描述
1.
- Based on category, channel and customer insight and competition information develop Mondelez PPA and Pricing strategy with CI and SI team
- Develop compelling PPA & Pricing up selling story and support selling it to retailers and distributors with KA and regional sales team
- Support and facilitate category growth strategy workshop - 5P part to develop and align 5P drivers and support to quantify the size of business with cross function team like MKT, Finance, Regional sales , KA and R&D team
- Work out PPA and pricing building block and allocate to BU and key customers based on snacking category insight and data from navigator system like promotion depth and frequency
2.
- Review current product PPA for improving the shelf productivity by channel by category and guide the shelf resources allocation
- Propose by channel MSL product list through global MSL tools and adapt it quarterly
- Develop the channel PPA product proposal to capture business opportunities and drive the channel NR growth with the right Package, product bundle, pricing, trade margin and etc..
- Base on the pricing strategy to review what's the business impact from raw materials pricing up and work out the solution plan
- Provide the proposal of the NPD tier of price to driving the product distribution by retailor and distributor automatically not rely on the trade spending or C spending promotion
- Drive and ensure the deliverable of NRM target for PPA and pricing part
- Precise forecast the business P&L impact of pricing change
- Guide and cooperate with category planning team to develop the PPA product
- Lead the capability building for all sales team of the 5P plan part including PPA, PSA and pricing and help them using it into their daily working to grow our people
- Set up regular circle to channel PPA performance and improve the channel PPA plan
3. Ensure and guide China cross function team follow AMEA GSCP compliance process for price change
任职要求:
- Strong learning ability; Self-motivated; result driven
- Strong business planning, communication and project leadership skills
- Good data analysis, presentation and training skills
- Fluent in English, both written and spoken
- More than 8 years’ experience in CI/SI, or Trade Marketing related
- Bachelor Degree
公司介绍
亿滋中国(原“卡夫食品中国”)于1984年进入中国市场,总部设在上海,隶属于亚太、中东及非洲大区,是零食业务的市场引领者。从2013年7月1日起卡夫食品中国正式更名为亿滋中国,继续为中国消费者奉上“亿万好滋味”。亿滋中国旗下拥有奥利奥、露怡、趣多多、焙朗、闲趣、太平苏打、优冠、王子、乐之、炫迈、清至、荷氏、怡口莲、妙卡和菓珍等多个为中国消费者所熟知且喜爱的品牌。目前公司约四千五百名员工,在华东、华南、华北有强大的生产基地,并在苏州设立了亚太饼干研发中心。 、2017年,亿滋中国荣获多个***雇主奖项,如中国招聘与任用价值大奖 (智享会发起)、HR管理团队典范 (前程无忧发起)、上海年度非凡雇主 (猎聘发起)、上海地区非常雇主(大街网发起)等。
更多信息,欢迎访问公司网站:*********** 微博:*************/mdlzchina 微信:MDLZchina 微信招聘:亿滋招聘
Mondelēz International is one of the world’s largest snacks companies, with 2018 sales revenue of approximately $26 billion, on the Global Fortune 500 list. Headquartered in Deerfield, Illinois, USA, the company's operation spans across 165 countries worldwide. Mondelēz International is originated from Kraft Foods. We are the world’s preeminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the *** position globally in Biscuits and Candy as well as the No. 2 position in Gum and Chocolate. Mondelēz International owns billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powered beverages. Mondelēz International is traded on NASDAQ and the ticker symbol is MDLZ. It is a member of the S&P 500, NASDAQ 100 and Dow Jones Sustainability Index.
Mondelēz China (formerly Kraft Foods China) entered the China market in 1984. It is a leading company in the snacks business, with headquarters in Shanghai and as part of the AMEA (Asia Pacific, Middle East and Africa) region. The Chinese name Yi Zi (亿滋) represents the company's vision to bring an abundance of deliciousness to consumers. Mondelēz China owns many popular and favorable brands in China, such as Oreo, LU, Chips Ahoy!, belVita, Tuc, Pacific, Uguan, Prince, Ritz, Stride, Trident, Halls, Choclairs, Milka and Tang. With more than 4,500 employees, Mondelēz China has established powerful manufacturing plants in East, South and North China, around 40 sales offices across the country, as well as the global biscuits R&D center in Suzhou. In 2017, Mondelēz China has won a number of Best Employer Awards, such as 2017 China Recruiting & Staffing Value Award (by HR Excellence Center), Excellence in HR Team(by 51job), Best Employer of fresh graduates (by Zhonghuayingcai), and TOP 10 Employer of Shanghai (by Liepin)、Best Employer of Shanghai(by Dajie).
Company website: *********** Weibo: *************/mdlzchina WeChat: MDLZchina WeChat recruitment: Mondelez_Career
联系方式
- Email:sdustsjg@163.com
- 公司地址:上海 (邮编:200000)