Senior PR Specialist
米其林（中国）投资有限公司
- 公司性质：外资(欧美)
- 公司行业：机械/设备/重工
职位信息
- 发布日期：2019-10-04
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：17-23万/年
- 职位类别：媒介专员 公关专员
职位描述
Key Achievements Expected:
Strategy & Communication Plan
-Manages the development, production and implementation of a strategic communication plan.
-Directs internal or external partners as required to ensure effective and efficient translation of communication strategies into activation plans.
-Benchmarks strategy and communication plan with other organizations seen as best in class.
-Executes actions plans for corporate and brand communication.
-Uses the performance measurements to establish a diagnostic.
PR Communication Strategy, Brand Content Production and Dissemination
-Applies knowledge to develop a creative brief.
-Initiates and manages discussions with sponsors and agencies.
-Develops communications specifications/contents for larger, more complex assignments, e.g., a national program.
-Consults with PR agencies or staff to arrange campaigns in all types of media.
-Optimizes the media plan during its implementation.
-Evaluates PR agency.
-Identifies key opportunities to create new content and functionality on site while improving existing website content and functionality to grow conversion rates and create a better user experience.
-Manages the brand content creative development process in partnership with creative team to ensure creative is consistently optimized and consistent with brand objectives.
-Manages relationship with external editorial, writers or consultants to ensure that they are consistent with the brand content strategy and style guidelines.
-Creates processes to ensure that content schedules and budget commitments are met.
-Works closely with the technical team (internal and external) to ensure that new site development aligns with content management needs and roadmaps.
-Enriches a proposed Owned/Shared/Earned/Paid (OSEP) plan
-Keeps up-to-date on trends and developments in design, materials, techniques and technology.
-Consolidates the performance campaign reviews and validates them as part of the media audit.
-Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.
Brand Strategy and Reputation Management
-Uses primary tools such as brand architecture and positioning sheets and mappings, including to compare with competitors.
-Ensures the consistency of the different brands' positioning within the Group's communication actions.
-Implements through his/her internal partners the Group Brand management standards in terms of editorial, visual and sound identities.
-Demonstrates understanding of brand performance and communication efficiency monitoring, including those of competitors.
Media relations
-Determines the best way to communicate information to the media, develops and implements a plan.
-Develops communication messages and identifies the most appropriate media to deliver messages to reach defined audiences and achieve communication objectives.
-Guides spokespersons in effective communication with the media.
-Initiates relationships with key individuals and groups in the media targeted at the enhancement of the company’s image and reputation.
-Identifies key local, regional and national media contacts, their role and influence, as well as those of professional trades.
-Recognizes and reports issues and situations that might have an adverse impact on the company’s image and reputation.
-Monitors and analyzes communication and assesses implications on the company’s reputation.
Crisis Communication
-Employs crisis principles to classify potential or current crises under supervision.
-Leverages crisis communication tools to manage crises of varying complexity.
-Identifies obstacles that can impact the success of crisis communication methods and tools.
-Develops holding statements to be delivered to stakeholders, through media outlets and/or on social media.
-Identifies key risk factors for an online crisis, escalating concerns as required.
-Monitors brand reputation on social media following the release of crisis communication content.
-Follows reputation management guidelines to maintain the organization’s reputation and authenticity through stakeholder engagement.
Qualifications:
-3-5 years’ experiences in PR Industry (in-house or agency).
-Out-going personality, good initiatives, willing to share and communicate during work.
-Creative, flexible, adaptive to everchanging business environment.
-Abilities to use English as working language.